B5598 - LABORATORIO DI PROGETTAZIONE EDITORIALE E EDITING

Academic Year 2025/2026

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: Second cycle degree programme (LM) in Media, Public and Corporate Communication (cod. 5703)

Learning outcomes

The aim of the workshop is to study the techniques for recognizing a text (such as its literary genre, target audience, market potential, and so on), as well as its potential for development through editorial and editorial review work. We will investigate the changes in the scientific publishing market and the editorial implications of open access publications. Practical exercises on the analysis and editorial review of a text are also included in the workshop.

At the end of the workshop, the student: - is able to manage the main tools of an editor; - knows the editorial process, from the evaluation of a text to its publication; - is able to orient him or herself in the editorial dynamics of online and open access publications.

Course contents

The workshop consists of 5 meetings of 4 hours each dedicated to some of the articulations of editorial work:

1. The editorial management and the editor's work

2.an editoriale staff at work

3. publishing academic journals, digital publishing, open science

4. social campaign and communication

5. organising events and the work with the press

Readings/Bibliography

R. Cicala, I meccanismi dell'editoria. Il mondo dei libri dalla carta all'intelligenza artificiale, Bologna, Il Mulino, 2025 (seconda edizione).

Teaching methods

Each class will be divided into hours of lectures and hours of exercises during which students will learn the main skills and techniques of editorial work.

Assessment methods

For assessment purposes, attendance at the workshop is compulsory and student attendance will be recorded. The final grade is linked to active participation in the classroom and the work carried out during the weekly exercises.

Teaching tools

slides, publishing texts, promotional flyers

Office hours

See the website of Maria Laura Lanzillo

SDGs

Quality education

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.