85868 - Strategic Management Ii

Learning outcomes

At the end of the course students will know the main tools for the analysis of the economic and financial performances of a firm, the basic principles for the investments’ decision and the key elements for a strategic planning and control.

Course contents

Prerequisites: basic knowledge of microeconomics. If needed, Begg D. Vernasca G., Fischer S., Dornbusch R. (2014). Economics. McGraw-Hill.

 

Teaching Unit 1 (4 hours): PRINCIPLES OF STRATEGIC MANAGEMENT

•The decision process of a firm

•Business information system

•Criteria supporting the decision process (efficiency, efficacy, profitability)

Teaching Unit 2 (4 hours): STRATEGY ANALYSIS

•Analysis of the competitive environment

•Strategy: definition, levels, roles and basic tools

•Competitive advantage

•Teaching Unit 1 (10 hours): STRATEGIES

a)Competitive strategies (cost leadership; differentiation; cost/differentiation focus)

b)Capabilities development strategies (alliances)

c)Corporate strategies (integration; diversification; foreign entry strategies)

•Teaching Unit 4 (12 hours): EXERCISES, APPLICATIONS AND SEMINARS

a) Focus on case studies 

b) Student's work in class on specific assignments

Prerequisites: The student needs to have an adequate preparation in basic mathematics, statistics and economics.

Readings/Bibliography

Besanko D. (2013). Economics of strategy. John Wiley and Sons Inc. (available at the Faculty Library)

Lectures notes and materials recommended by the teacher.

Teaching methods

The teaching module is constituted by oral lessons, exercises and (it coud be) seminars.

The teaching module is divided into 4 teaching units: 3 teaching units (18 hours) are oral lessons and the fourth (12 hours) is dedicated to exercises (and seminars) about the issues developed throughout the module.

Seminars on topics developed during the course could take place in the fourth teaching unit of the module.

 

“As concerns the teaching methods of this course unit, all students must attend Module 1, 2 [https://www.unibo.it/en/services-and-opportunities/health-and-assistance/health-and-safety/online-course-on-health-and-safety-in-study-and-internship-areas] on Health and Safety online”.

Assessment methods

The course of STRATEGIC MANAGEMENT is splitted into 2 teaching courses: STRATEGIC MANAGEMEN I (codice 85867) and II (codice 85868). The exam is unique.

Final exam comprehends:

1. a written test on the subjects included in the syllabus of both courses. 

The test consists of open-ended and closed-ended questions, each with a score ranging from 1 to 5 depending on difficulty.

2. An oral presentation with projection of a graphic medium (power point or other software) on a theme at choice and transversal to both teachings.

The presentation can be made by students preferably in a group, with max 3 students. Each student will have to present a part of the work done. The presentation can be made in Italian or English.

The evaluation criteria adopted relate to: mastery of the subject clarity in the explanation, adequacy of the material presented, critical ability.

The final grade consists of the score obtained in the written test for 90% and the score obtained in the oral presentation evaluation for 10%.

Students, who cannot attend the lectures in classroom, can decide to sustain the exam in the oral version.

Part of the lecture materials is supplied in English language.

Students can take the final exam in English language. 

Students with learning disorders and\or temporary or permanent disabilities: please, contact the office responsible (https://site.unibo.it/studenti-con-disabilita-e-dsa/en/for-students) as soon as possible so that they can propose acceptable adjustments. The request for adaptation must be submitted in advance (15 days before the exam date) to the lecturer, who will assess the appropriateness of the adjustments, taking into account the teaching objectives.

Teaching tools

Whiteboard, projector, pc.

Office hours

See the website of Alessandra Castellini