65799 - Management And Admninistration Of Vine And Wine Firms

Learning outcomes

At the end of the course the student will know the main decision-making problems, the elements of information and management system, the techniques of administrative control, the application of civil and fiscal laws of the winery. He is able to understand the main administrative documents and to intervene in the processes of management and marketing of the company wine.

Course contents

The course is divided into two modules:

Module 2: Economy of the wine sector (4 CFU, 40 hours)

Module 1: Management and Administration of Wines companies (4 CFUs, 40 hours)

Module 2:

1. Principles of economics applied to the agri-food system and the vine-wine industries

• 1.1.Basic concepts of economics
• 1.2.Demand, supply, and market analysis
• 1.3.Specific characteristics of agri-food productions and markets and consequences for the whole economy and society

 

2. The vine-wine supply chain and its role in the Italian agri-food system

• 1.Structure of production at the farm level
• 2.The processing industry
• 3.The products under protected designation of origin and geographical indication
• 4.Marketing and distribution
• 5.Markets and consumption
• 6.Foreign trade

3. Strategic analysis of businesses and competitive dynamics in the wine markets

• 1.Strategic objectives of management; factors of competitiveness; the competitive advantage; the value chain
• 2. SWOT analysis; corporate and competitive strategies

4. Agri-food policies and the vine-wine industry

• 1.Agricultural and agro-food policies: objectives and tools
• 2.The vine-wine industry within the Common Agricultural Policy (CAP)
  • 2.1.CAP objectives and tools
    • 2.1.1.The CAP 1^st Pillar: market policy
    • 2.1.2.The CAP 2^nd Pillar: rural development policy
  • 2.2.The vine-wine industry in the European Union
  • 2.3.The Common Market Organization of wine and spirits
  • 2.4.Quality protection in the European vine-wine industry
  • 2.5.Rural development policy, multifunctionality and the vine-wine industry
• 3.Agriculture and vine-wine products within the GATT agreements

Module 1:

1. The company system and the economic management of the wine company

1. Definitions, classification and legal forms of enterprise.The factors of production and their evaluation

2. Aspects of business management: financial management, economic capital. Financial and economic equilibrium of the enterprise.

3. The evaluation of the economic efficiency: the financial statements; reclassification and analysis of the balance sheet and income statement. The assets and liabilities on the balance sheet. The components of income and expenses in the income statement.

4. Global values of the company's efficiency measurement: the formation of ratio of financial statements relating to asset components and income components.

5. Production costs of grape and wine.

6. Investment Analysis: business plan

2. Tutorials
Practical applications relating to the economic and financial management of wine businesses.
Case studies dealt with group work: developmentbusiness plan and budget

Readings/Bibliography

Handnotes (downloaded)

Torquati B. Economia e gestione dell'impresa agraria. Edagricole, 2003

Gregori M., Galletto L., Malorgio G. Pomarici E., Rossetto L.. Il marketing del vino. EDISES, Napoli. 2017

Teaching methods

In the class will be examined and discussed some case studies on the management and policy of wine sector with exercise of economic and strategical analysis

Assessment methods

The knowledge of the topics presented in class and the verification of the acquired competences foresees - on both the didactic modules that can not be distinguished during the verification - written tests.

Each of the two partial tests is evaluated by a score in thirtieths; the final grade is determined by the examination board and usually coincides with the weight average of the two partial votes. The exam is considered passed if both are the modules. The final vote will be determined by the average of the two votes obtained.

 

Module 2:

Written test (4 questions. Student evaluation will be based on the following: knowledge of the topics made object of the test; writing skills and correct use of the discipline’s terminology; lectures’ active attendance of the course’s lectures and development  didactic activities agreed with the teacher).

Module 1:

The exam takes place only through the final exam which ensure the acquisition of knowledge and skills expected by conducting a written exam lasting 1 hour without the aid of notes or books. The written test consists of 2 exercises in farm business and 15 question multiple choice.

To have the exam is required the registration via web site, in compliance with the deadlines. Those who do not succeed to enroll by the due date, they are required to promptly notify the professor (and before the closing of the subscription lists).

Students outside the course may contact the teacher to agree a possible examination out appeal.

Teaching tools

PC, Internet

Office hours

See the website of Giulio Malorgio

See the website of Massimo Canali