73412 - Technology Entrepreneurship M

Learning outcomes

The aim of the course is to provide students first with the ability to identify and evaluate new entrepreneurial opportunities and then with the competencies that are requested to successfully implement entrepreneurial actions and behaviors (in the form of both new independent ventures and new value creation or business model innovation within established corporate settings).

Students will learn theoretical models and practical tools in order to evaluate and implement entrepreneurial actions. 

Course contents

The course is structured in 5 main parts:

 

a) Identification and evaluation of new business ideas

Opportunity recognition and its determinants

The sources of entrepreneurial opportunities: industry, technology, political, social and demographic dynamics.

Individuals as main actors of the entrepreneurial process

The evaluation of a business idea: market, product, financial economic and organizational

feasibility

 

b) From ideation to implementation: the business plan

            Key features of business plans.       

The Business Plan implemented

 

c) Strategy for growth

Business models

Financing new ideas

Intellectual property management

Marketing

 

d) External support to entrepreneurship

The role of university: TTOs, incubators, university-level policies.

Academic spin-offs

Support policies and national innovation systems.

The local context: banks, Venture Capital, Science Parks, Incubators.

 

e) Corporate Entrepreneurship

The Internal Corporate Venturing and new venture creation process.

Organizational conditions supporting corporate entrepreneurship

Ambidextrous organizations

Readings/Bibliography

The instructor will make available slides and the teaching material.

Text book: Barringer, B.R. e Ireland, R.D. 'Entrepreneurship: successfully launching new ventures', Pearson Education. 

Teaching methods

The course will be articulated into lectures, case discussions and problem solving activities.

Moreover, we will have speeches by entrepreneurs and venture capitalists.

Lectures: 30 hours

Case discussions: 20 hours

Guest speakers: 10 hours

Assessment methods

The overall evaluation will be based on: a) final exam with open questions; b) participation along the entire course; c) case discussion and case presentations.  

Office hours

See the website of Rosa Grimaldi