- Docente: Marzia Freo
- Credits: 10
- SSD: SECS-S/03
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in STATISTICAL SCIENCES (cod. 8054)
Learning outcomes
This course introduces the student to methods and models of business statistics.
The objectives of the course are:
1. provide exposure to existing, implementable statistical analysis of the competition ;
2. provide experience in using statistical models to evaluate company's performance metrics.
Course contents
Sources and types of data for business statistics.
Distributional characterisctics of financial ratios
Bankruptcy prediction model
Benchmarking
Frontier production functions and technical efficiency measures
Forecasting marketing performance measures: brand choice and market share.
Choice of investments under uncertainty
Readings/Bibliography
Brasini S., Freo M., Tassinari F., Tassinari G. (2002), Statistica aziendale e analisi di mercato (Part I ), Il Mulino.
Invernizzi G., Molteni M. (1994), Analisi di bilancio e diagnosi strategica (Chap. 3), ETASLIBRI. (Cap. 3)
Barontini R. (2000), La valutazione del rischio di credito (Chap. 1), Il Mulino.
Gazzei D.S., Lemmi A., Viviani A. (1997), Misure statistiche di performance produttiva (Chap. 1), CLEUP.
Veerbek M. (2006), Econometria (Chap. 7), Zanichelli.
Bracalente B., Cossignani M., Mulas A. (2010), Statistica aziendale (Chap. 1,6), McGraw-Hill.
Teaching methods
Classroom and laboratory lessons
Assessment methods
Oral examination. The examination consists into two to three answers in order to evaluate knowledges learned by the student and how they are deepened.
Teaching tools
Slides and examples can be found on the teacher web-site.
Links to further information
http://www2.stat.unibo.it/freo/
Office hours
See the website of Marzia Freo