- Docente: Vincenza Odorici
- Credits: 8
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Business Administration (cod. 8405)
Learning outcomes
The course aims to provide participants with the conceptual frameworks needed to take strategic decisions at business level, paying attention to the coherence between internal resources and competences, market variables and long terms goals.
Course contents
- The meaning of strategy
- The analysis of the competitive environment
- The value creation: the resources, the competences and the value system
- The nature and the sources of the competitive advantage
- The business strategies in the different competitive environments
- The firms' growth strategies
Readings/Bibliography
"L'analisi strategica per le decisioni aziendali", Robert Grant, Il Mulino, Bologna 2011, chapters from 1to 17, with the exlusion of chapter 7.
Teaching methods
- Frontal lessons
- Case study analysis and discussion
- Work group
- Entrepreneurs and managers presentations
Assessment methods
Course assessment consists in a written examination with essay-style questions and multiple choices where students can show their comprehension of the concepts discussed in the course and their ability to apply them in practice.
Teaching tools
Office hours
See the website of Vincenza Odorici