39410 - Political Communication (1)

Academic Year 2011/2012

  • Docente: Roberto Grandi
  • Credits: 6
  • SSD: SPS/08
  • Language: Italian
  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Communication Sciences (cod. 0960)

Learning outcomes

This course has a double aim. First, get the students to master the conceptual map that refers to political communication as political campaign. The second aim is to stress the relations between institutions and citizens.

Course contents

The course content can be divided in four phases. A) How to define the Political Communication as a system of relations among media, politics and citizens. B) How the political communication works in the political campaign periods and the development of political communication in the so called Italian Second Republic. C) The crisis of the democracy and the movement towards an active citizenship. D) The political participation on the web.

Readings/Bibliography

The written examination will cover the following books:

Grandi, R. Vaccari, C. Elementi di Comunicazione Politica. Marketing elettorale e strumenti per la cittadinanza. Roma, Carrocci. 2007.

Mazzoleni, G. La Comunicazione politica. Bologna, Il Mulino. 2004 (Chapters 1 and 2).

Mosca, L. Vaccari, C. (a cura di) Nuovi media, nuova politica? Partecipazione e mobilitazione online da MoveOn al Movimento 5 stelle. Milano, Angeli. 2011. (Except the following chapters:  "Nuovi media, vecchie disuguaglianze: viaggio nell'Europa digitale" e "Il parlamento e i parlamentari italiani alla prova dei nuovi media").

Teaching methods

The course will be based on frontal lessons and the study of the most interesting case histories and best practices.

Assessment methods

For all the students: a test in written form with  essay questions also referring to case histories, there will be the possibility to undertake an oral exam as well.

Teaching tools

The lessons will take advantage of the on line materials.

Office hours

See the website of Roberto Grandi