- Docente: Paolo Di Marco
- Credits: 8
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)
Learning outcomes
At the end of the course, the student will have the theoretic knowledge to understand business management techniques. In particular, he/she will be able to analyze a business and it's fundamentals and basic relationships with the environment, in the areas of finance and investment, and also in those relative to the description of financial and monetary dynamics and economical earnings of the business.
Course contents
The company as an economic subject
The manager as a problem solver
Chain value model
Market borders of the company
Processes and organization structure
Balance sheet Cost management and break even analysis
Readings/Bibliography
- "Come redigere un Business Plan. Manuale operativo", of Paolo Di Marco e Daniele Rimini, Editor Martina Bologna
- Text abstract pdf on web site www.pdfor.it
- Lesson slide on web site www.pdfor.it
Teaching methods
- Interactive lessons
- Business Case
- Incident
- Excercises by teamwork
Assessment methods
Final exame (writing form) with
- Multiple choice
- Questions
- Economics business case
Teaching tools
Computer science Laboratory
Teaching Tools in web-link
Links to further information
http://www.pdfor.it mail: mail@paolodimarco.it; paolo.dimarco@unibo.it;
Office hours
See the website of Paolo Di Marco