Abstract
Experience, Discover & Valorise Hidden Treasure Towns and Sites of the Adriatic Area In Italy, and Croatia it’s easy to identify many small towns with very relevant historical, cultural and natural assets, but visited by a little number of tourists, lower than the potentiality of the local natural and cultural resources. The main goal of this project is to reduce this gap between resources and tourists, contributing to a better territorial and seasonal distribution of tourist flows in Croatia and Italy (strategic objective of the Pillar 3 of EUSAIR), still over-concentrated on some sea-side areas along the coasts and a few art cities. Several reasons can explain this imbalance; sometimes they are connected with improper exploitation of the local assets, even if the number of little communities investing relevant amounts of their budgets on their resources is constantly growing. Unfortunately, the impact of these efforts on the tourist market is usually negligible. In this case usually, the key to the problems is strictly connected with the lack of: a satisfactory regional/local tourist supply chain, unable to provide a satisfactory tourist experience, marketability of these destinations. The main goals of EXCOVER will be therefore to identify innovative ways for solving the two previous constraints on the tourist development of the small towns with relevant local assets but with poor tourist flows. The main expected outcomes of the project are: a tangible increase of the tourist flows toward the communities involved in the project; a community-led participation process in the tourist development based on a sustainable valorisation of the natural and cultural endogenous resources; wide participation of residents in using their under-utilized skills, goods, rooms, cars, kitchens etc. as tourism resources to set up a local Tourism Supply Chain based on the existing Sharing Economy platforms. The core aspect of EXCOVER is the involvement of the local communities: only the participation of the residents in the small towns will create a Tourist Supply Chain based on the single under-exploited resources instead of the usual heavy investments in accommodations, transports. An initial SWOT and Reputation Analysis, followed by the definition of a Positioning Strategy, will prepare the knowledge background for all the next activities. EXCOVER involves 13 project partners and will last 30 months. Unibo Team Leader: Andrea Guizzardi Unibo Department: CENTRO DI STUDI AVANZATI SUL TURISMO - CAST
Project details
Unibo Team Leader: Andrea Guizzardi
Unibo involved Department/s:
Centro di Studi Avanzati sul Turismo
Coordinator:
Javna ustanova Razvojna agencija Ličko-senjske županije - LIRA(Croatia)
Other Participants:
ALMA MATER STUDIORUM - Università di Bologna
(Italy)
Comune di Predappio
(Italy)
University of Zadar
(Croatia)
Primorsko-Goranska Županija
(Croatia)
Università degli Studi di UDINE
(Italy)
Terre Del Piacere Societa' Consortile A Responsabilita' Limitata
(Italy)
Comune di Rive D'Arcano
(Italy)
Unione Territoriale Intercomunale Della Carnia
(Italy)
Comune di Campobasso
(Italy)
Razvojna Agencija Karlovačke Županije Karla D.O.O.
(Croatia)
Parco interregionale del Sasso Simone e Simoncello
(Italy)
Delta 2000 - Societa' Consortile A R.L.
(Italy)
Total Eu Contribution: Euro (EUR) 2.103.644,64
Project Duration in months: 42
Start Date:
01/01/2019
End Date:
30/06/2022
Cordis webpage
Project website
This project contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.
