Abstract
The general goal of the RECOLOR project is to enhance the tourist potential of urban and natural landscapes in Croatia and Italy, often not fully exploited and not included yet in traditional tourist circuits. Thanks to its methodology, moving from the analysis of figurative artworks and the promotion of tourist itineraries based on them, RECOLOR is innovative in its capacity to address at the same time both natural and cultural heritage. The project will promote relevant and less known artworks, creating specific itineraries to visit the still-existing landscapes there depicted, developing new tourist offers and promoting a season adjustment of tourist flow. In this way the RECOLOR project intends to contribute to the diversification of tourism products and services , also improving the quality of tourism offer under the general vision of sustainable and responsible tourism. A major set of its activities will target the tourism actors, in order to support the increase of existing skills, as well as the development of new capacities and knowledge. The partner areas are located in regions characterized by relevant mass tourist flows, and have to face the typical problems of successful seaside destinations: a critical number of visitors during the summer season, a limited flow for the rest of the year, an uneven occupancy rate of bed places, and an unbalanced distribution between close areas. All these issues will be tackled creating a stable infrastructure, adopting professional criteria for defining and implementing new management plans of less known natural and cultural heritage. RECOLOR will combine the protection of natural landscape with the promotion of these areas from a tourist and cultural point of view, within a sustainable territorial development, supporting economic growth of local communities. The project will identify, select and create tools and models improving the tourist exploitation of natural and cultural heritage in a sustainable way, accompanying the local tourist industry in setting up new organizational models existing services and supporting them in the creation of new ones, sharing the partners knowledge and launching mutual training actions. This will be done also adopting a project management strategy already successfully applied in previous projects. RECOLOR will appoint a co-leader for each work package, with the role of supporting the WP coordinator, presenting a different point of view, as well as sharing ideas and proposals for better implementing the project activities. In order to maximise the impact of the project outputs, the two co-leaders will represent the two participating countries. In this way the project will more effectively contribute to improve the capacities of cultural institutions and creative industry for a sustainable use of natural and cultural heritage and to the expected results of the Italy-Croatia programme, as well as the whole EUSAIR Region.
Project details
Unibo Team Leader: Patrizia Battilani
Unibo involved Department/s:
Centro di Studi Avanzati sul Turismo
Coordinator:
Regione Emilia-Romagna(Italy)
Other Participants:
ALMA MATER STUDIORUM - Università di Bologna
(Italy)
Veleučilište U Šibeniku
(Croatia)
Comune di Campobasso
(Italy)
Comune Di Cividale Del Friuli
(Italy)
Montefeltro Sviluppo Società Consortile A R.L.
(Italy)
Grad Zadar-Municipality of Zadar
(Croatia)
Grad Labin
(Croatia)
Total Eu Contribution: Euro (EUR) 2.093.392,00
Project Duration in months: 42
Start Date:
01/01/2019
End Date:
30/06/2022
Cordis webpage
Project website
This project contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.
