UNCHARTED: Understanding, Capturing and Fostering the Societal Value of Culture


In recent decades, with the growing emphasis on the creative economy, culture has tended to be increasingly seen in political circles under the exclusive lens of the economy and its contribution to it. To counteract this tendency, it is necessary to define the social values associated with culture on a different basis from the traditional one. The work focuses on the valuation practices of the actors involved in cultural life. In this respect, three areas and three types of fundamental actors in the value dynamics of culture are distinguished: the field of cultural participation, in which citizenship is the protagonist; the field of cultural production and heritage, where the professionals of creation and preservation are the ones who take the initiative; and the field of cultural administration, in which it is the experts and politicians who decide. The project takes these three areas and this basic typology of actors as a starting point to structure the study of the different aspects involved in this evaluative dynamic: the emergence of values, the configuration of a value order and the political impulse of values.

Project details

Unibo Team Leader: Luca Zan

Unibo involved Department/s:
Dipartimento di Scienze Aziendali

Universitat De Barcellona(Spain)

Other Participants:
Stiftelsen Telemarksforsking (Norway)
Eötvös Loránd Tudomanyegyetem - Eötvös Loránd University (Hungary)
Universidade Do Porto (Portugal)
Promoter Srl (Italy)
Université Paris 8 - Vincennes Saint-Denis (France)
Goldsmiths College University Of London (United Kingdom)
ALMA MATER STUDIORUM - Università di Bologna (Italy)
C.N.R.S. Delegation Centre-Est (France)
Centro De Estudos Sociais Della Universidade De Coimbra (Portugal)

Total Eu Contribution: Euro (EUR) 2.999.716,25
Project Duration in months: 48
Start Date: 01/02/2020
End Date: 31/01/2024

Cordis webpage
Project website

Partnerships for the goals This project contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

UE flag This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 870793