Foto del docente

Annamaria Tuan

Associate Professor

Department of Management

Academic discipline: ECON-07/A Management

Delegate of Department of Management

Publications

Cappiello, Giuseppe; Casoli, Debora; Tuan, Annamaria; Visentin, Marco, From digital tools to sustainable change: How change agents enable the twin transition in hospitality, «INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT», 2026, 134, Article number: 104591 , pp. 1 - 12 [Scientific article]Open Access

Tuan, Annamaria, Oltre le piattaforme globali Modelli di business e strategie per le piattaforme locali di delivery, Milano, Franco Angeli, 2026, pp. 197 . [Editorship]

Coordination of a Research Project: BUMOLDS: Business Models for Local Delivery Platforms.

Tuan, Annamaria, From likes to sales: Theories and empirical evidence on relationship marketing in the social media era, Roma, Aracne Editrice, 2025, pp. 121 . [Research monograph]

Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, Green marketing strategies in video content, «ECONOMIA & MANAGEMENT», 2025, 3, pp. 8 - 14 [Scientific article]

Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?, in: CSR COMMUNICATION CONFERENCE 2024: CONFERENCE PROCEEDINGS, Lubiana, Faculty of Social Sciences University of Ljubljana, 2025, pp. 97 - 102 (atti di: 7th INTERNATIONAL CSR COMMUNICATION CONFERENCE CSR Communication for a World in Crisis, Bath, 17-19 September 2024) [Contribution to conference proceedings]

Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing on Online Delivery Platforms: To disclose or not to disclose green cues?, in: Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana Marketing, Società Italiana Marketing, 2025, pp. 1023 - 1034 (atti di: XXII SIM CONFERENCE "The Marketing-Innovation Nexus Past Insights for Future Challenges", Napoli, 10-12 Settembre 2025) [Contribution to conference proceedings]

Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS, in: Marketing in Service of Nature and Humanity, 2025, pp. 601 - 603 (atti di: 2025 AMA Winter Academic Conference, Phoenix, 14-16/02) [Contribution to conference proceedings]

Mangiò, Federico; Tuan, Annamaria; Visentin, Marco, “Order now” or “Buy local”? Communication Strategies of Food Delivery Platforms on Social Media, in: Proceedings XXII SIM Conference 2025 The Marketing Innovation Nexus: Past Insights for Future Challenges., Società Italiana Marketing, 2025, pp. 295 - 301 (atti di: XXVII SIM CONFERENCE "The Marketing-Innovation Nexus Past Insights for Future Challenges", Napoli, 10-12 Settembre 2025) [Contribution to conference proceedings]

Visentin, Marco; Tuan, Annamaria; Casoli, Debora; Cappiello, Giuseppe, Tackling grand challenges with a stewardship mind: a literature review of stewardship theory, in: CSR COMMUNICATION CONFERENCE 2024: CONFERENCE PROCEEDINGS, Lubiana, University of Ljubljana, Faculty of Social Sciences, 2025, pp. 72 - 78 (atti di: THE 7TH INTERNATIONAL CSR COMMUNICATION CONFERENCE, Bath, 17-19 September 2024) [Contribution to conference proceedings]

Casoli, Debora; Visentin, Marco; Tuan, Annamaria; Cappiello, Giuseppe, The power of a stewardship mind: Reorienting organizations around the duty to care to better address grand challenges, «INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS», 2025, online first, pp. 1 - 23 [Scientific article]Open Access

Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior, in: CSR Communication for a World in Crisis, Lubiana, Faculty of Social Sciences University of Ljubljana, 2025, pp. 255 - 264 (atti di: 7th International CSR Communication Conference (CSRCOM), Bath, 17.09.2024-19.09.2024) [Contribution to conference proceedings]

Tuan Annamaria, Corciolani Matteo, Giuliani Elisa, Being Reassuring About the Past While Promising a Better Future: How Companies Frame Temporal Focus in Social Responsibility Reporting, «BUSINESS AND SOCIETY», 2024, 63, pp. 626 - 667 [Scientific article]Open Access

Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?, in: XXI^ SIM Conference Proceedings, 2024, pp. 1 - 5 (atti di: Brands and Purpose in a changing era, Milano, 17-19 Settembre 2024) [Contribution to conference proceedings]

ANNAMARIA TUAN; FERNANDA LLUSSà; BRIGITTA PASQUALETTO, IL CASO VICTORIAʼS SECRET E LE STRATEGIE DI REBRANDING, in: Management & Marketing Cases, Milano, Pearson, 2024, pp. 1 - 30 [Chapter or essay]

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