Foto del docente

Annamaria Tuan

Senior assistant professor (fixed-term)

Department of Management

Academic discipline: SECS-P/08 Management

Publications

Coordination of a Research Project: BUMOLDS: Business Models for Local Delivery Platforms.

Matteo Corciolani,Elisa Giuliani,Ashlee Humphreys,Federica Nieri,Annamaria Tuan,Edward J. Zajac, Lost and Found in Translation: How firms use anisomorphism to manage the institutional complexity of CSR, «JOURNAL OF MANAGEMENT STUDIES», 2024, 61, pp. 413 - 444 [Scientific article]Open Access

Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek, The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective, «JOURNAL OF ADVERTISING», 2024, online first, pp. 1 - 20 [Scientific article]Open Access

Tuan Annamaria, Corciolani Matteo, Giuliani Elisa, Being Reassuring About the Past While Promising a Better Future: How Companies Frame Temporal Focus in Social Responsibility ReportingOpen Access

TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO, Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 248 - 267 [Scientific article]Open Access

Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan, Communicating sustainability on TikTok: does it really work?, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]

Marco Visentin, Annamaria Tuan, Simone Giannerini, Going viral or falling down? Incorporating temporal dynamics into the analysis of social media posts, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]

Zarrin Mahdizadeh, Annamaria Tuan, Daniele Scarpi, How Does Corporate Sociopolitical Activism (CSA) Affect Consumers' Purchase Intention? A Self-congruity Perspective, in: Atti del convegno XX^ SIM Conference Firenze, Società Italiana Marketing, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]

Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello, Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]

debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello, WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS? THE ROLE OF STEWARDSHIP, in: Proceedings of the European Marketing Academy, 2023(atti di: EMAC, Odense, 23-26 maggio 2023) [Poster]

CASOLI DEBORA, CAPPIELLO GIUSEPPE, TUAN ANNAMARIA, VISENTIN MARCO, FORMAL CONTRACT VS. PSYCHOLOGICAL CONTRACT IN INTER-FIRM RELATIONSHIPS: THE ROLE OF STEWARDSHIP IN CIRCULAR ECONOMY SYSTEMS, in: XIX^ SIM Conference - NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing, 2022, pp. 1 - 10 (atti di: XIX^ SIM Conference, SALERNO, 20-21 ottobre 2022) [Contribution to conference proceedings]

Tuan Annamaria; Dalli Daniele; Leeflang Peter S.H.;Peers Yuri, On the determination of the own and competitive effects of different platforms and content on market shares, in: Proceedings of the European Marketing Academy, 2022, pp. 1 - 11 (atti di: European Marketing Academy Conference, Budapest, 24-27 maggio 2022) [Contribution to conference proceedings]

Visentin Marco; Tuan Annamaria, Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2021, 59, Article number: 102359 , pp. 1 - 8 [Scientific article]Open Access

Elisa Giuliani; Annamaria Tuan; Josè Alfredo Calvimontes Cano, Creating Shared Value Meets Human Rights: A Sense-Making Perspective in Small-Scale Firms, «JOURNAL OF BUSINESS ETHICS», 2021, 173, pp. 489 - 505 [Scientific article]Open Access

Di Domenico Giandomenico; Tuan Annamaria; Visentin Marco, Investigating Gen Z’ boycotting behavior online and offline, in: Proceedings XVIII SIM Conference, 2021, pp. 1 - 6 (atti di: XVIII^ SIM Conference Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, Ancona, 14-15 Ottobre 2021) [Contribution to conference proceedings]

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