Foto del docente

Annamaria Tuan

Junior assistant professor (fixed-term)

Department of Management

Academic discipline: SECS-P/08 Management

Publications

Visentin Marco; Tuan Annamaria, Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2021, 59, pp. 1 - 8 [Scientific article]

Colucci, M.; Tuan, A.; Visentin, M., An empirical investigation of the drivers of CSR talk and walk in the fashion industry, «JOURNAL OF CLEANER PRODUCTION», 2020, 248, pp. 1 - 8 [Scientific article]Open Access

Annamaria Tuan, Ashish Kumar, Daniele Dalli, Peter S.H. Leeflang, Brand competition on social media: investigating direct and indirect effects of FGC on sales, in: Proceedings of the European Marketing Academy, 2020, pp. 1 - 10 (atti di: European Marketing Academy Conference, Budapest, 27 May 2020) [Contribution to conference proceedings]

Elisa Giuliani; Annamaria Tuan; Josè Alfredo Calvimontes Cano, Creating Shared Value Meets Human Rights: A Sense-Making Perspective in Small-Scale Firms, «JOURNAL OF BUSINESS ETHICS», 2020, online first, pp. 1 - 17 [Scientific article]

David D’Acunto; Annamaria Tuan; Daniele Dalli; Giampaolo Viglia; Fevzi Okumus, Do consumers care about CSR in their online reviews? An empirical analysis, «INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT», 2020, 85, pp. 1 - 9 [Scientific article]

Corciolani Matteo; Nieri Federica; Tuan Annamaria, Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?, «CORPORATE SOCIAL RESPONSIBILITY & ENVIRONMENTAL MANAGEMENT», 2020, 27, pp. 670 - 680 [Scientific article]

Visentin Marco; Annamaria Tuan, Feeling free: the effect of a hotel self-perceived gay-friendliness on its intention to escape from online travel booking agents, in: Proceedings of the European Marketing Academy, 2020, pp. 1 - 10 (atti di: European Marketing Academy Conference, Budapest, 27 May 2020) [Contribution to conference proceedings]

Di Domenico Giandomenico, Tuan Annamaria, Visentin Marco, Privacy concerns and conspiracy theories: how do they spread on Twitter?, in: Proceedings XVII^ SIM Conference - Il marketing per una società migliore, 2020, pp. 1 - 6 (atti di: XVII^ SIM Conference - Il marketing per una società migliore, Castellanza, 29-30 ottobre 2020) [Contribution to conference proceedings]

David d'Acunto; Annamaria Tuan; Daniele Dalli, Are Online Reviews Helpful for Consumers? Big Data Evidence From Services Industry, in: Exploring the Power of Electronic Word-of- Mouth in the Services Industry, Hershey PA, IGI Global, 2019, pp. 198 - 216 [Chapter or essay]

Mariachiara Colucci, Annamaria Tuan, Marco Visentin, Fashion industry: is it really walking and talking CSR?, in: CSR COMMUNICATION CONFERENCE 2019: CONFERENCE PROCEEDINGS, 2019, pp. 172 - 179 (atti di: CSR COMMUNICATION CONFERENCE 2019, Stoccolma, 18-20 Settembre 2019) [Contribution to conference proceedings]

TUAN ANNAMARIA, La comunicazione della CSR nell’era digitale. Prospettive teoriche ed evidenze empiriche, Roma, Aracne Editore, 2019, pp. 152 . [Research monograph]

Keivan Missaghi; Annamaria Tuan; Marco Visentin, Taking millennials to the cinema: will they behave more responsibly?, in: Proceedings XVI^ SIM Conference - Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: XVI^ SIM Conference - Marketing 4.0: le sfide della multicanalità, Piacenza, 24-25 Ottobre 2019) [Contribution to conference proceedings]

Annamaria Tuan; Daniele Dalli; Alessandro Gandolfo; Anastasia Gravina, Theories and methods in CSRC research: a systematic literature review, «CORPORATE COMMUNICATIONS», 2019, 24, pp. 212 - 231 [Scientific article]

Aleti T.; Pallant J.I.; Tuan A.; van Laer T., Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth, «JOURNAL OF INTERACTIVE MARKETING», 2019, 48, pp. 17 - 32 [Scientific article]

Annamaria Tuan; Daniele Dalli; Ashish Kumar, Consumers like and follow on social media. Do they actually impact sales?, in: 47th EMAC Annual Conference Conference Proceedings, 2018, pp. 1 - 8 (atti di: 47th EMAC Annual Conference, Glasgow, May 29 - June 1 2018) [Contribution to conference proceedings]

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