Annamaria Tuan

Annamaria Tuan is Associate Professor of Marketing at the Department of Management. 

She holds a PhD in Business Studies from the University of Udine and she spent four years as Researcher at the University of Pisa, before joining University of Bologna.

Her research interests focus on the intersection between Digital Marketing and Corporate Social Responsibility with a particular focus on language and text analysis. Annamaria’s research has appeared in various marketing and management journals including Journal of Management Studies, Journal of Interactive Marketing, Psychology&Marketing, Business&Society, Journal of Advertising.

Annamaria is also member of the core faculty of Bologna Business School, where she teaches Digital Interactive Marketing.She is the Principal Investigator of “BUMOLDS: a Business Model for Local Delivery PlatformS”, a newly started Projects of Relevant National Interest. She is representative for the Communication Strategy and Open Science at the departmental level.

At a national level, she is Consigliere of Società Italiana Marketing.