EDUCATION
2012-2014, University of Udine, Ph.D. in Business Studies
2006-2009, University of Udine, Master’s degree in Business Administration
2003-2006, University of Udine,Degree in Business Administration
ACADEMIC POSITION
2024-present, University of Bologna, Associate Professor of Marketing, Department of Management
2021-2024, University of Bologna, Senior Assistant Professor (RTD-B), Department of Management
2020-2021, University of Bologna, Junior Assistant Professor (RTD-A), Department of Management
2019-2020, University of Bologna, Research Fellow, Department of Management
2016-2018, University of Pisa, Junior Assistant Professor, Department of Economics and Management
2015, University of Pisa, Research Fellow, Department of Economics and Management
PROFESSIONAL EXPERIENCE
2009 – 2011Coworking manager at Coworking Space Udine
TEACHING EXPERIENCE
University of Bologna
2019 - present
Marketing
Marketing Models
Value Pricing Lab
International Marketing in Tourism
Bologna Business School
2020 - present
Digital Interactive Marketing
Digital Marketing
Crash course in Statistics
University of Pisa
2016-2018
Marketing Relazionale e Social Media Marketing
Social Media Marketing
AWARDS AND RECOGNITIONS
2024CSR Communication Conference (Bath)
Runner Up: Best Conference Paper Award for the paper “Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behaviour”
2023 Italian Journal of Marketing
Reviewer of the Year 2023
2023 SIM Conference 2022
Best paper session “Marketing Cases” for the case study “Strategie di rebranding: il caso Victoria’s Secret”
2022 Master in Marketing Management - University of Pisa
Best Teacher
2017SIM Conference 2017
Best paper session “Internet & Digital Marketing” for the paper “Consumers like and follow on social media. Do they actually impact sales.”
2016University of Udine
PhD Award UniUD 2016 for the best PhD Dissertation in the economic-law category defended in 2015 at University of Udine
PARTICIPATION AS INVITED SPEAKER
2023, Budapest University of Technology
CSR communication on social media - Intensive Seminar Programme
2023, University of Trieste
Keynote Speech “Getting Started with Text Analysis” - MiC Management International Conference
2023 – 2024, Scuola SIM SIMA
Invited lecture: “How to Peer Review a Quantitative paper”
2023, Friuli Innovazione (Udine)
Invited speech during seminar for entrepreneurs “Impatto Creativo”
2021, University of Trieste
Research seminar: “Text Analysis”
2019, University of Udine
Invited speech “Comunicazione della CSR nell’era digitale” duringResponsabilità e sostenibilità delle aziende in Italia – Presentazione Rapporto Osservatorio Socialis -
2018, University of Pisa
Invited speech “Marketing Digitale”- SAMSUNG Innovation Camp
Invited speech, Welcome Italia Pisa
“Marketing Relazionale e vendite: dalla teoria alla pratica” – training session
2016, Udine
Invited speech “Benefit Corporations: un’altra impresa è possibile” – CSR Day Animaimpresa
2014, Copenhagen Business School
World Cafè Session on research dissemination and social media - Intercultural Communication Management Department Summer Retreat
2014, Venezia
Invited speech “Social Media e Sostenibilità: due leve strategiche per le catene alberghiere” – Convegno AIRA Veneto, Venezia, Baglioni Hotel
2014, Udine
Invited speech “Comunicazione della CSR: nuovi approcci e strategie” - Convegno RSI: nuovi cittadini, nuove imprese e nuovi modelli di sviluppo (Regione FVG, Ministero dello Sviluppo Economico e Punto di Contatto Nazionale RSI)
INSTITUTIONAL ACTIVITIES
2022 – ongoing, Open Science Delegate for the Department of Management (University of Bologna)
2022 - ongoing, Member of the Departmental Communication Committee
2023 – ongoing, referee for Erasmus+ agreements: Fachhochschule Kärnten, Esic Business and Marketing School, Université Paris 1 - Panthéon Sorbonne
2020 – 2022, Member Selection CommitteeCdL Service Management – Campus di Rimini
2020 – 2022, Member Committe for the attribution of Grants to students CdL Service Management – Campus di Rimini
2022 – ongoing, Selection Committee of Master in Comunicazione e Marketing dello Sport, Dipartimento delle Arti, University of Bologna
2021 – ongoing,Selection Committee of Masters in Marketing Management, Master in Digital Marketing and Communication, Master in Business Management, Master in Gestione d’Impresa
2023 - ongoingMember of the board of Italian Marketing Association (Società Italiana Marketing)
ADDITIONAL INFORMATION
Participation in Journal Editorial Boards:
2021 – ongoing, Italian Journal of Marketing
2023 – ongong, Management&Marketing Cases (MMC) Pearson
Organization of international scientific conferences:
2019, Organizer of the Workshop “Emerging trends in qualitative research. A focus on Social Media” (SIM affiliate conference) and co-editor of the Special Issue of Mercati & Competitività related to the conference (vol. 4/2018).
