Foto del docente

Annamaria Tuan

Senior assistant professor (fixed-term)

Department of Management

Academic discipline: SECS-P/08 Management

Publications

Visentin Marco; Annamaria Tuan, Feeling free: the effect of a hotel self-perceived gay-friendliness on its intention to escape from online travel booking agents, in: Proceedings of the European Marketing Academy, 2020, pp. 1 - 10 (atti di: European Marketing Academy Conference, Budapest, 27 May 2020) [Contribution to conference proceedings]

Di Domenico Giandomenico, Tuan Annamaria, Visentin Marco, Privacy concerns and conspiracy theories: how do they spread on Twitter?, in: Proceedings XVII^ SIM Conference - Il marketing per una società migliore, 2020, pp. 1 - 6 (atti di: XVII^ SIM Conference - Il marketing per una società migliore, Castellanza, 29-30 ottobre 2020) [Contribution to conference proceedings]

David d'Acunto; Annamaria Tuan; Daniele Dalli, Are Online Reviews Helpful for Consumers? Big Data Evidence From Services Industry, in: Exploring the Power of Electronic Word-of- Mouth in the Services Industry, Hershey PA, IGI Global, 2019, pp. 198 - 216 [Chapter or essay]

Mariachiara Colucci, Annamaria Tuan, Marco Visentin, Fashion industry: is it really walking and talking CSR?, in: CSR COMMUNICATION CONFERENCE 2019: CONFERENCE PROCEEDINGS, 2019, pp. 172 - 179 (atti di: CSR COMMUNICATION CONFERENCE 2019, Stoccolma, 18-20 Settembre 2019) [Contribution to conference proceedings]

TUAN ANNAMARIA, La comunicazione della CSR nell’era digitale. Prospettive teoriche ed evidenze empiriche, Roma, Aracne Editore, 2019, pp. 152 . [Research monograph]

Keivan Missaghi; Annamaria Tuan; Marco Visentin, Taking millennials to the cinema: will they behave more responsibly?, in: Proceedings XVI^ SIM Conference - Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: XVI^ SIM Conference - Marketing 4.0: le sfide della multicanalità, Piacenza, 24-25 Ottobre 2019) [Contribution to conference proceedings]

Annamaria Tuan; Daniele Dalli; Alessandro Gandolfo; Anastasia Gravina, Theories and methods in CSRC research: a systematic literature review, «CORPORATE COMMUNICATIONS», 2019, 24, pp. 212 - 231 [Scientific article]

Aleti T.; Pallant J.I.; Tuan A.; van Laer T., Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth, «JOURNAL OF INTERACTIVE MARKETING», 2019, 48, pp. 17 - 32 [Scientific article]

Annamaria Tuan; Daniele Dalli; Ashish Kumar, Consumers like and follow on social media. Do they actually impact sales?, in: 47th EMAC Annual Conference Conference Proceedings, 2018, pp. 1 - 8 (atti di: 47th EMAC Annual Conference, Glasgow, May 29 - June 1 2018) [Contribution to conference proceedings]

Tuan, Annamaria; Grandi, Sebastiano, Emerging trends in qualitative research. A focus on Social Media, «MERCATI E COMPETITIVITÀ», 2018, 4, pp. 17 - 26 [Scientific article]

Daniele Dalli; Annamaria Tuan; David d'Acunto, How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain, «MERCATI E COMPETITIVITÀ», 2018, 3, pp. 163 - 180 [Scientific article]

Tuan, Annamaria, Mobile shopper marketing e nuove tendenze di consumo, «MICRO & MACRO MARKETING», 2018, 2, pp. 223 - 244 [Scientific article]

Dalli Daniele, Tuan Annamaria, D'Acunto David, Online reviews: are they useful for consumers?, in: Atti XV SIM CONFERENCE, 2018, pp. 1 - 6 (atti di: XV SIM CONFERENCE, Bari, 18-19 Ottobre 2018) [Contribution to conference proceedings]

Elisa Giuliani; Ashlee Humphreys; Daniele Dalli; Annamaria Tuan; Matteo Corciolani, Strategic CSR Framing by Firms in Emerging Markets, in: Academy of Management Proceedings, 2018, 2018, pp. 1 - 40 (atti di: Academy of Management Conference, Chicago, 10-14 August 2018) [Abstract]

Torgeir Aleti; Annamaria Tuan; Irene Vilà Trepat; Jason Pallant, Celebrity chefs appeal to consumers on Twitter, in: ANZMAC 2017 Conference Proceedings, Melbourne, 2017, pp. N/A - N/A (atti di: ANZMAC 2017 - Australian and New Zealand Marketing Academy, Melbourne, 4-6 December 2017) [Abstract]

Latest news

At the moment no news are available.