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Annamaria Tuan

Senior assistant professor (fixed-term)

Department of Management

Academic discipline: SECS-P/08 Management


vai alle Pubblicazioni

Publications prior to 2004

TUAN A., Dalli D., Gandolfo A., Gravina A. (2019). Theories and methods in CSRC research. A systematic literature review. Corporate Communications: an international Journal,

TUAN A., Grandi S. (2018), Emerging trends in qualitative research. A focus on Social Media, Mercati & Competitività, vol. 4, pp. 17-26

TUAN A. (2018). Mobile marketing e nuove tendenze di consumo. Micro & Macro Marketing, vol. 2, pp. 223-244

Giuliani E., Humphreys A., Dalli D., TUAN A., Corciolani M. (2018). Strategic CSR framing by firms in emerging markets. Academy of Management Proceedings, vol. 2018, n. 1

Dalli D., TUAN A., D’ Acunto D. (2018). How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain. Mercati & Competitività, vol. 3, pp. 163-180

TUAN A., Dalli D., Kumar A. (2018), Consumers like and follow. Do they actually impact sales?, EMAC Conference, Glasgow, 29 May - 2 June 2018

TUAN A., Moretti A. (2017). Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company. International Journal of Technology Marketing, vol. 12, p. 180-205

Moretti A, TUAN A. (2014). Social media marketing and relationship marketing: revolution or evolution? A first step analysis. Sinergie, vol. 93; p. 115-137, ISSN: 0393-5108, doi: 10.7433/ s93.2014.08


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