Foto del docente

Annamaria Tuan

Senior assistant professor (fixed-term)

Department of Management

Academic discipline: SECS-P/08 Management

Publications

Aleti T.; Pallant J.I.; Tuan A.; van Laer T., Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth, «JOURNAL OF INTERACTIVE MARKETING», 2019, 48, pp. 17 - 32 [Scientific article]

Annamaria Tuan; Daniele Dalli; Ashish Kumar, Consumers like and follow on social media. Do they actually impact sales?, in: 47th EMAC Annual Conference Conference Proceedings, 2018, pp. 1 - 8 (atti di: 47th EMAC Annual Conference, Glasgow, May 29 - June 1 2018) [Contribution to conference proceedings]

Tuan, Annamaria; Grandi, Sebastiano, Emerging trends in qualitative research. A focus on Social Media, «MERCATI E COMPETITIVITÀ», 2018, 4, pp. 17 - 26 [Scientific article]

Daniele Dalli; Annamaria Tuan; David d'Acunto, How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain, «MERCATI E COMPETITIVITÀ», 2018, 3, pp. 163 - 180 [Scientific article]

Tuan, Annamaria, Mobile shopper marketing e nuove tendenze di consumo, «MICRO & MACRO MARKETING», 2018, 2, pp. 223 - 244 [Scientific article]

Dalli Daniele, Tuan Annamaria, D'Acunto David, Online reviews: are they useful for consumers?, in: Atti XV SIM CONFERENCE, 2018, pp. 1 - 6 (atti di: XV SIM CONFERENCE, Bari, 18-19 Ottobre 2018) [Contribution to conference proceedings]

Elisa Giuliani; Ashlee Humphreys; Daniele Dalli; Annamaria Tuan; Matteo Corciolani, Strategic CSR Framing by Firms in Emerging Markets, in: Academy of Management Proceedings, 2018, 2018, pp. 1 - 40 (atti di: Academy of Management Conference, Chicago, 10-14 August 2018) [Abstract]

Torgeir Aleti; Annamaria Tuan; Irene Vilà Trepat; Jason Pallant, Celebrity chefs appeal to consumers on Twitter, in: ANZMAC 2017 Conference Proceedings, Melbourne, 2017, pp. N/A - N/A (atti di: ANZMAC 2017 - Australian and New Zealand Marketing Academy, Melbourne, 4-6 December 2017) [Abstract]

Tuan Annamaria; Moretti Andrea, Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company, «INTERNATIONAL JOURNAL OF TECHNOLOGY MARKETING», 2017, 12, pp. 180 - 205 [Scientific article]

TUAN, ANNAMARIA, Moving beyond CSR: The rise of the benefit corporations’ movement, in: Referred Electronic Conference Proceedings del convegno Sinergie-SIMA “Value co-creation: management challenges for business and society, 2017, pp. 239 - 243 (atti di: VALUE CO-CREATION: management challenges for business and society, Napoli, 15-16 giugno 2017) [Contribution to conference proceedings]

Torgeir Aleti; TUAN, ANNAMARIA; Irene Vilà; Jason Pallant, Social Media Mavenism: How celebrity chefs appeal to consumers on Twitter, in: EMAC Conference - Leaving footprints, 2017(atti di: EMAC Conference - Leaving footprints, Groningen, 23-26 May 2017) [Poster]

ANNAMARIA TUAN; DANIELE DALLI; ALESSANDRO GANDOLFO; ANASTASIA GRAVINA, Theories and methods in CSR communication studies. A systematic review, in: CSR Communication Conference - Conference Proceedings, 2017, pp. 44 - 44 (atti di: The 4th International CSR Communication Conference, Vienna, 21-23 Settembre 2017) [Abstract]

Tuan Annamaria; Dalli Daniele; Corciolani Matteo; Gandolfo Alessandro, Communicating CSR: A selective empirical review of theories and methods. Work in progress, in: Proceedings: Marketing & Retail nei mercati che cambiano XIII SIM CONFERNCE - Cassino, 20 - 21 Ottobre 2016, ITA, Società Italiana Marketing, 2016, pp. 1 - 8 (atti di: XIII Convegno annuale della Società Italiana Marketing: Marketing & Retail nei mercati che cambiano, Cassino, 20/10/2016-21/10/2016) [Contribution to conference proceedings]

Tuan A.; Corciolani M.; Dalli D., Consumers’ reactions to new corporate community initiatives. The role of the type of community and country of origin, in: EMAC 2016: Marketing in the age of data, Oslo May 24-27, NOR, European Marketing Academy, 2016(atti di: 45th EMAC Annual Conference: Marketing in the age of data, Oslo, 24/05/2016-27/05/2016) [Poster]

Annamaria Tuan; Matteo Corciolani; Daniele Dalli; Alessandro Gandolfo, Corporate social responsibility disclosure in emerging countries. Evidence from a content analysis of chinese CSR and annual reports, in: Proceedings of the 6th EMAC Regional Conference, AUT, University of Economics and Business (WU Vienna), 2015, pp. N/A - N/A (atti di: Convergence and divergence in the new Europe: marketing challenges and issues, Vienna University of Economics and Business (WU Vienna), 18/09/2015-19/09/2015) [Contribution to conference proceedings]

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