Foto del docente

Annamaria Tuan

Senior assistant professor (fixed-term)

Department of Management

Academic discipline: SECS-P/08 Management

Publications

Tuan Annamaria; Moretti Andrea, Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company, «INTERNATIONAL JOURNAL OF TECHNOLOGY MARKETING», 2017, 12, pp. 180 - 205 [Scientific article]

TUAN, ANNAMARIA, Moving beyond CSR: The rise of the benefit corporations’ movement, in: Referred Electronic Conference Proceedings del convegno Sinergie-SIMA “Value co-creation: management challenges for business and society, 2017, pp. 239 - 243 (atti di: VALUE CO-CREATION: management challenges for business and society, Napoli, 15-16 giugno 2017) [Contribution to conference proceedings]

Torgeir Aleti; TUAN, ANNAMARIA; Irene Vilà; Jason Pallant, Social Media Mavenism: How celebrity chefs appeal to consumers on Twitter, in: EMAC Conference - Leaving footprints, 2017(atti di: EMAC Conference - Leaving footprints, Groningen, 23-26 May 2017) [Poster]

ANNAMARIA TUAN; DANIELE DALLI; ALESSANDRO GANDOLFO; ANASTASIA GRAVINA, Theories and methods in CSR communication studies. A systematic review, in: CSR Communication Conference - Conference Proceedings, 2017, pp. 44 - 44 (atti di: The 4th International CSR Communication Conference, Vienna, 21-23 Settembre 2017) [Abstract]

Tuan Annamaria; Dalli Daniele; Corciolani Matteo; Gandolfo Alessandro, Communicating CSR: A selective empirical review of theories and methods. Work in progress, in: Proceedings: Marketing & Retail nei mercati che cambiano XIII SIM CONFERNCE - Cassino, 20 - 21 Ottobre 2016, ITA, Società Italiana Marketing, 2016, pp. 1 - 8 (atti di: XIII Convegno annuale della Società Italiana Marketing: Marketing & Retail nei mercati che cambiano, Cassino, 20/10/2016-21/10/2016) [Contribution to conference proceedings]

Tuan A.; Corciolani M.; Dalli D., Consumers’ reactions to new corporate community initiatives. The role of the type of community and country of origin, in: EMAC 2016: Marketing in the age of data, Oslo May 24-27, NOR, European Marketing Academy, 2016(atti di: 45th EMAC Annual Conference: Marketing in the age of data, Oslo, 24/05/2016-27/05/2016) [Poster]

Annamaria Tuan; Matteo Corciolani; Daniele Dalli; Alessandro Gandolfo, Corporate social responsibility disclosure in emerging countries. Evidence from a content analysis of chinese CSR and annual reports, in: Proceedings of the 6th EMAC Regional Conference, AUT, University of Economics and Business (WU Vienna), 2015, pp. N/A - N/A (atti di: Convergence and divergence in the new Europe: marketing challenges and issues, Vienna University of Economics and Business (WU Vienna), 18/09/2015-19/09/2015) [Contribution to conference proceedings]

Tuan Annamaria; Corciolani Matteo; Dalli Daniele; Gandolfo Alessandro, Emerging economy multinational firms: Discovering topics and trends through the automatic content analysis of CSR and Annual reports, in: XII Convegno Annuale della Società Italiana Marketing, Società Italiana Marketing, 2015, pp. N/A - N/A (atti di: XII Convegno annuale della Società Italiana Marketing: ‘’Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana”., Torino, 22/10/2015-23/10/2015) [Contribution to conference proceedings]

Andrea Moretti; Annamaria Tuan, The Social Media Manager as a Reputation's gatekeeper: an analysis from the New Institutional Theory perspective, «INTERNATIONAL JOURNAL OF SALES, RETAILING AND MARKETING», 2015, 4, pp. 153 - 167 [Scientific article]

Moretti Andrea; Tuan Annamaria, Social media marketing and relationship marketing: revolution or evolution? A first step analysis, «SINERGIE», 2014, 93, pp. 115 - 137 [Scientific article]

Andrea Moretti; Annamaria Tuan, The social media manager as a reputation’s gatekeeper: an analysis from the new institutional theory perspective, in: Managing the "Intangibles": Business and Entrepreneurship Perspectives in a Global Context : Proceedings of the 13th International Conference of the Society for Global Business and Economic Development, SGBED (Society for Global Business and Economic Development), 2014, pp. 1267 - 1281 (atti di: 13th International Conference of the Society for Global Business and Economic Development, Ancona, Luglio 2014) [Contribution to conference proceedings]

Andrea Moretti; Annamaria Tuan, Social Media as a laboratory of value creation in the CSR Field, in: Atti del X Convegno Società Italiana Marketing, ITA, società italiana di marketing, 2013, pp. N/A - N/A (atti di: X Convegno Società Italiana Marketing, Milano, Ottobre 2013) [Contribution to conference proceedings]

Moretti Andrea; Tuan Annamaria, Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis, in: L’innovazione per la competitività delle imprese (Referred Electronic Conference Proceeding), ITA, Cueim (Consorzio Universitario di Economia Industriale e Manageriale), 2013, pp. 249 - 263 (atti di: XXV Convegno annuale di Sinergie - L’innovazione per la competitività delle imprese, Ancona, 24-25 ottobre 2013) [Contribution to conference proceedings]

Latest news

At the moment no news are available.