Coordinamento del progetto: BUMOLDS: Business Models for Local Delivery Platforms.
Tuan Annamaria, Corciolani Matteo, Giuliani Elisa, Being Reassuring About the Past While Promising a Better Future: How Companies Frame Temporal Focus in Social Responsibility Reporting, «BUSINESS AND SOCIETY», 2024, 63, pp. 626 - 667 [articolo]Open Access
ANNAMARIA TUAN; FERNANDA LLUSSà; BRIGITTA PASQUALETTO, IL CASO VICTORIAʼS SECRET E LE STRATEGIE DI REBRANDING, in: Management & Marketing Cases, Milano, Pearson, 2024, pp. 1 - 30 [capitolo di libro]
Matteo Corciolani,Elisa Giuliani,Ashlee Humphreys,Federica Nieri,Annamaria Tuan,Edward J. Zajac, Lost and Found in Translation: How firms use anisomorphism to manage the institutional complexity of CSR, «JOURNAL OF MANAGEMENT STUDIES», 2024, 61, pp. 413 - 444 [articolo]Open Access
marco.visentin; debora.casoli; annamaria.tuan; giuseppe.cappiello, Marketing as the Duty to Care for Stakeholders, Society and the Environment: An Abstract, in: Proceedings of the 2024 Academy of Marketing Science® World Marketing Congress, 2024, pp. 50 - 50 (atti di: Marketing in a Multicultural and Vibrant World, Bel Ombre, Mauritius, 25-29 Giugno 2024) [Contributo in Atti di convegno]
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek, The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective, «JOURNAL OF ADVERTISING», 2024, 53, pp. 491 - 510 [articolo]Open Access
TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO, Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 248 - 267 [articolo]Open Access
Stefania Farace,
Cristoforo Losito,
Elisa Montaguti,
Annamaria Tuan, Communicating sustainability on TikTok: does it really work?, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
Marco Visentin, Annamaria Tuan, Simone Giannerini, Going viral or falling down? Incorporating temporal dynamics into the analysis of social media posts, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
Zarrin Mahdizadeh, Annamaria Tuan, Daniele Scarpi, How Does Corporate Sociopolitical Activism (CSA) Affect Consumers' Purchase Intention? A Self-congruity Perspective, in: Atti del convegno XX^ SIM Conference Firenze, Società Italiana Marketing, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello, Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello, WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS?
THE ROLE OF STEWARDSHIP, in: Proceedings of the European Marketing Academy, 2023(atti di: EMAC, Odense, 23-26 maggio 2023) [atti di convegno-poster]
CASOLI DEBORA, CAPPIELLO GIUSEPPE, TUAN ANNAMARIA, VISENTIN MARCO, FORMAL CONTRACT VS. PSYCHOLOGICAL CONTRACT IN INTER-FIRM RELATIONSHIPS:
THE ROLE OF STEWARDSHIP IN CIRCULAR ECONOMY SYSTEMS, in: XIX^ SIM Conference - NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing, 2022, pp. 1 - 10 (atti di: XIX^ SIM Conference, SALERNO, 20-21 ottobre 2022) [Contributo in Atti di convegno]
Tuan Annamaria; Dalli Daniele; Leeflang Peter S.H.;Peers Yuri, On the determination of the own and competitive effects of different platforms and content
on market shares, in: Proceedings of the European Marketing Academy, 2022, pp. 1 - 11 (atti di: European Marketing Academy Conference, Budapest, 24-27 maggio 2022) [Contributo in Atti di convegno]
Visentin Marco; Tuan Annamaria, Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2021, 59, Article number: 102359, pp. 1 - 8 [articolo]Open Access
