Coordinamento del progetto: BUMOLDS: Business Models for Local Delivery Platforms.
Tuan, Annamaria, From likes to sales: Theories and empirical evidence on relationship marketing in the social media era, Roma, Aracne Editrice, 2025, pp. 121 . [libro]
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, Green marketing strategies in video content, «ECONOMIA & MANAGEMENT», 2025, 3, pp. 8 - 14 [articolo]
Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing on Online Delivery Platforms: To disclose or not to disclose green cues?, in: XXII SIM CONFERENCE Proceedings, 2025, pp. 1 - 10 (atti di: XXII SIM CONFERENCE "The Marketing-Innovation Nexus Past Insights for Future Challenges", Napoli, 10-12 Settembre 2025) [Contributo in Atti di convegno]
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND
TEXT OVERLAYS IN GREEN CLAIM VIDEOS, in: Marketing in Service of Nature and Humanity, 2025, pp. 601 - 603 (atti di: 2025 AMA Winter Academic Conference, Phoenix, 14-16/02) [Contributo in Atti di convegno]
Mangiò, Federico; Tuan, Annamaria; Visentin, Marco, “Order now” or “Buy local”? Communication Strategies of Food Delivery Platforms on Social Media, in: XXII SIM Conference Proceedings, 2025, pp. 1 - 10 (atti di: XXVII SIM CONFERENCE "The Marketing-Innovation Nexus Past Insights for Future Challenges", Napoli, 10-12 Settembre 2025) [Contributo in Atti di convegno]
Casoli, Debora; Visentin, Marco; Tuan, Annamaria; Cappiello, Giuseppe, The power of a stewardship mind: Reorienting organizations around the duty to care to better address grand challenges, «INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS», 2025, online first, pp. 1 - 23 [articolo]Open Access
Casoli, Debora; Cappiello, Giuseppe; Tuan, Annamaria, The role of change agents in fostering sustainable service change in local business networks: the interplay of social capital, sensemaking and stewardship, in: XXII SIM CONFERENCE Proceedings, 2025, pp. 1 - 10 (atti di: XXII SIM CONFERENCE "The Marketing-Innovation Nexus Past Insights for Future Challenges", Napoli, 10-12 Settembre 2025) [Contributo in Atti di convegno]
Tuan Annamaria, Corciolani Matteo, Giuliani Elisa, Being Reassuring About the Past While Promising a Better Future: How Companies Frame Temporal Focus in Social Responsibility Reporting, «BUSINESS AND SOCIETY», 2024, 63, pp. 626 - 667 [articolo]Open Access
Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues
on online delivery platforms?, in: CSR COMMUNICATION CONFERENCE 2024: CONFERENCE PROCEEDINGS, Faculty of Social Sciences University of Ljubljana, 2024, pp. 97 - 102 (atti di: 7th INTERNATIONAL CSR COMMUNICATION CONFERENCE CSR Communication for a World in Crisis, Bath, 17-19 September 2024) [Contributo in Atti di convegno]
Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?, in: XXI^ SIM Conference Proceedings, 2024, pp. 1 - 5 (atti di: Brands and Purpose in a changing era, Milano, 17-19 Settembre 2024) [Contributo in Atti di convegno]
ANNAMARIA TUAN; FERNANDA LLUSSà; BRIGITTA PASQUALETTO, IL CASO VICTORIAʼS SECRET E LE STRATEGIE DI REBRANDING, in: Management & Marketing Cases, Milano, Pearson, 2024, pp. 1 - 30 [capitolo di libro]
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, Less is More: How the Degree of Multimodality Affects Consumer Engagement, in: Stronger Together, 2024(atti di: Association for Consumer Research, Paris, 25.09.2024-29.09.2024) [atti di convegno-poster]
Matteo Corciolani,Elisa Giuliani,Ashlee Humphreys,Federica Nieri,Annamaria Tuan,Edward J. Zajac, Lost and Found in Translation: How firms use anisomorphism to manage the institutional complexity of CSR, «JOURNAL OF MANAGEMENT STUDIES», 2024, 61, pp. 413 - 444 [articolo]Open Access
marco.visentin; debora.casoli; annamaria.tuan; giuseppe.cappiello, Marketing as the Duty to Care for Stakeholders, Society and the Environment: An Abstract, in: Proceedings of the 2024 Academy of Marketing Science® World Marketing Congress, 2024, pp. 50 - 50 (atti di: Marketing in a Multicultural and Vibrant World, Bel Ombre, Mauritius, 25-29 Giugno 2024) [Contributo in Atti di convegno]
