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Annamaria Tuan

Ricercatrice a tempo determinato tipo b) (senior)

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Pubblicazioni

Tuan Annamaria; Dalli Daniele; Leeflang Peter S.H.;Peers Yuri, On the determination of the own and competitive effects of different platforms and content on market shares, in: Proceedings of the European Marketing Academy, 2022, pp. 1 - 11 (atti di: European Marketing Academy Conference, Budapest, 24-27 maggio 2022) [Contributo in Atti di convegno]

Visentin Marco; Tuan Annamaria, Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2021, 59, pp. 1 - 8 [articolo]

Elisa Giuliani; Annamaria Tuan; Josè Alfredo Calvimontes Cano, Creating Shared Value Meets Human Rights: A Sense-Making Perspective in Small-Scale Firms, «JOURNAL OF BUSINESS ETHICS», 2021, 173, pp. 489 - 505 [articolo]

Di Domenico Giandomenico; Tuan Annamaria; Visentin Marco, Investigating Gen Z’ boycotting behavior online and offline, in: Proceedings XVIII SIM Conference, 2021, pp. 1 - 6 (atti di: XVIII^ SIM Conference Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, Ancona, 14-15 Ottobre 2021) [Contributo in Atti di convegno]

Di Domenico Giandomenico, Tuan Annamaria, Visentin Marco, Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic, «ITALIAN JOURNAL OF MARKETING», 2021, 4, pp. 351 - 369 [articolo]

Visentin Marco, Tuan Annamaria, Prestini Stefano, Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs, «INDUSTRIAL MARKETING MANAGEMENT», 2021, 98, pp. 28 - 40 [articolo]

Tuan Annamaria; Daniele Dalli; Peers Yuri; Leeflang S.H. Peter, Market Competition through Firm and User Generated Content Across Multiple Social Media Platforms and Different Message Content, in: Proceedings XVIII SIM Conference, 2021, pp. 1 - 6 (atti di: XVIII^ SIM Conference Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, Ancona, 14-15 Ottobre 2021) [Contributo in Atti di convegno]

Visentin Marco, Tuan Annamaria, Di Domenico Giandomenico, Words matter: How privacy concerns and conspiracy theories spread on twitter, «PSYCHOLOGY & MARKETING», 2021, 38, pp. 1 - 1828 [articolo]

Colucci, M.; Tuan, A.; Visentin, M., An empirical investigation of the drivers of CSR talk and walk in the fashion industry, «JOURNAL OF CLEANER PRODUCTION», 2020, 248, Article number: 119200, pp. 1 - 8 [articolo]Open Access

Annamaria Tuan, Ashish Kumar, Daniele Dalli, Peter S.H. Leeflang, Brand competition on social media: investigating direct and indirect effects of FGC on sales, in: Proceedings of the European Marketing Academy, 2020, pp. 1 - 10 (atti di: European Marketing Academy Conference, Budapest, 27 May 2020) [Contributo in Atti di convegno]

David D’Acunto; Annamaria Tuan; Daniele Dalli; Giampaolo Viglia; Fevzi Okumus, Do consumers care about CSR in their online reviews? An empirical analysis, «INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT», 2020, 85, Article number: 102342, pp. 1 - 9 [articolo]

Corciolani Matteo; Nieri Federica; Tuan Annamaria, Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?, «CORPORATE SOCIAL RESPONSIBILITY & ENVIRONMENTAL MANAGEMENT», 2020, 27, pp. 670 - 680 [articolo]

Visentin Marco; Annamaria Tuan, Feeling free: the effect of a hotel self-perceived gay-friendliness on its intention to escape from online travel booking agents, in: Proceedings of the European Marketing Academy, 2020, pp. 1 - 10 (atti di: European Marketing Academy Conference, Budapest, 27 May 2020) [Contributo in Atti di convegno]

Di Domenico Giandomenico, Tuan Annamaria, Visentin Marco, Privacy concerns and conspiracy theories: how do they spread on Twitter?, in: Proceedings XVII^ SIM Conference - Il marketing per una società migliore, 2020, pp. 1 - 6 (atti di: XVII^ SIM Conference - Il marketing per una società migliore, Castellanza, 29-30 ottobre 2020) [Contributo in Atti di convegno]

David d'Acunto; Annamaria Tuan; Daniele Dalli, Are Online Reviews Helpful for Consumers? Big Data Evidence From Services Industry, in: Exploring the Power of Electronic Word-of- Mouth in the Services Industry, Hershey PA, IGI Global, 2019, pp. 198 - 216 [capitolo di libro]

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