Graduates will be able to perform the following professional roles and functions in the areas of employment here indicated:
1) Project Manager
Functions
The Project Manager:
- in charge of the evaluation, planning, completion and checking of a project.
- performing the following duties that may be divided into two areas:
Management of the operative area;
professions linked to public relations.
- as manager of cultural events and congresses, planning and managing events;
- performing evaluations of a qualitative nature regarding trends in business and tourist markets;
- making numerical forecasts in micro and macro-economic dimensions, and evaluating alternative scenarios for firms and tourist sectors, induced by changes in dynamics of competition in markets and in normative and institutional organisation;
- as a researcher with study and research centres performing economic-quantitative studies on market trends, monitoring the market and market and product forecasts.
Career opportunities:
- Private tourist firms, possibly as a consultant
- Public organisations
- Study and research centres (public and private) as researcher and expert
2) Administrative manager in a tourist business
Functions
The Administrative manager in a tourist business:
- managing and supervising the administrative activities of the company, from the general accounting to the drafting of financial statements and handling of tax;
- especially, managing the proper charting of accounts and supervising the normative coordination to ensure correct invoicing, handling relations with credit institutes, performing ad hoc analysis of financial results, and drawing up and approving the tax returns;
- as planning and auditing manger, managing accounting, invoicing, drawing up the end-of-year financial statements, looking after the administration of the firm;
- supervising the analysis of economic data useful for planning, budget analysis, statistics and reporting
- as person in charge of the budget, responsible for auditing and analysis of levers for the increase of income from orders and projects, for the control of internal business costs and the budget of the production activity;
- drawing up the preliminary and final budget, and handling the financial statement control, verifying the returns on the share portfolio;
- as buying manager, directing and organising the supply process, ensuring a range of goods and defining times and mode of delivery. Furthermore, they must know the goods to be bought and be able to read the working environment;
- as auditor for tourist businesses, carrying out legal controls of accounts and accounting documents, providing technical and legal advice, both civil and penal;
- drawing up reports on accounts and the periodical and end-of-year financial statements;
- performing analysis of account and financial results;
- performing reviews and organisation of accounting procedures and systems;
- possibly providing tax consultancy and legal advice on business;
- possibly providing financial consultancy on investment and financing plans
- drawing up client offers, managing reviews and organising a team to work with them.
Career opportunities:
- Private firms (tourist sector), working also as a consultant
3) Tourist systems director (hotel manager)
Functions
The Tourist systems director (hotel manager):
- supervising all the hotel activities organised in systems, principally looking after the creation of company strategies and financial policies, management, marketing and develop plans, and contributes to rafting group policy;
- as personnel manager, co-ordinating all the personnel;
- as professional consultant (with the possibility of operating freelance) providing advice and consultancy on economic and financial choices and regional strategic marketing.
Career opportunities:
- Systems of tourist businesses (hotel chains), possibly as a consultant.
4) Marketing manager (Destination Manager)
Functions
The Marketing manager Destination Manager:
- after performing market research and studying market trends, outlining the strategies of the firm's general business plan, actions directed to strategic research for the best adaptation of the goods and services offered to consumer demand, enhancing the image of the sales outlet at the same time, contributing to the defining of company policy, with budget independence;
- as Destination Manager, promoting markets linked to the tourist destination in a systematic perspective and bearing in mind the various requirements of tourists (mobility, food outlets, entertainment, security...), and improving the specific features of the destination itself and transforming them into competitive advantages;
- part of second level business organisations and active in planning local tourist systems, organising the systems in which they operate
- tackling problems linked to sustainability;
- in the area of strategic marketing, interpreting changes in the market and planning adequate strategies.
Career opportunities:
- Tourist businesses (hotel chains), possibly as a consultant
- Public organisations
- Tourist businesses
- Professional offices
