B4926 - COMMUNICATION DESIGN

Learning outcomes

At the end of the Course the student will know and understand the main communication tools and channels peculiar to the fashion system; they will be able to apply tools and techniques aimed at defining a communication strategy; independently or in a group, they will have developed expertise in analysis and planning, improving their negotiation, teambuilding, leadership and conflict management skills.

Course contents

The course introduces students to the various communication tools and channels (both traditional and digital) used in developing an effective fashion communication strategy, through the study and development of a project that explores different ways of staging a brand.

The course aims to provide the tools to develop appropriate analytical skills for defining a correct communication strategy, while also stimulating individual skills in designing and translating a well-defined project brief.

The course will take a practical approach, starting with a project based on the reality of brand communication, complemented by theoretical lessons and the development of a group project, with classroom work and regular reviews during the lessons.

Students with SLD or temporary or permanent disabilities. It is suggested that they get in touch as soon as possible with the relevant University office (https://site.unibo.it/ studenti-con-disabilita-e-dsa/ en [https://site.unibo.it/studenti-con-disabilita-e-dsa/en] ) and with the lecturer in order to seek together the most effective strategies for following the lessons and/or preparing for the examination.

Readings/Bibliography

Visual Communication Design
Meredith Davis, Jamer Hunt
Bloomsbury Visual Arts,, 2017

Advertising by Design
Generating and Designing Creative Ideas Across Media
Robin Landa
Wiley, 2021

Design and Strategy
A Step-by-Step Guide
Wanda Grimsgaard
Routledge, 2022

Designing Brand Identity
An Essential Guide for the Whole Branding Team
Alina Wheeler
Wiley, 2017

Teaching methods

The course is structured through lectures, practical projects and workshops.

The lectures are designed to provide the basic knowledge needed to manage the main elements of visual communication:
- The concept of brand and brand identity
- The complexity of contemporary communication (channels and tools)
- The business plan
- The creative process

Assessment methods

For attending students, there will be a structured group project to experiment with the different phases of a communication project, from analysing a brief to searching for benchmarks and input, to defining an effective strategy and creating creative and strategic guidelines.

The final exam will focus on the presentation of the group project and an interview related to the course content.

For non-attending students, an oral exam will be conducted on the bibliography and a personal project to be agreed upon with the teaching staff.

Students with SLD or temporary or permanent disabilities. It is necessary to contact the relevant University office (https://site.unibo.it/ studenti-con-disabilita-e-dsa/ en [https://site.unibo.it/studenti-con-disabilita-e-dsa/en] ) with ample time in advance: the office will propose some adjustments, which must in any case be submitted 15 days in advance to the lecturer, who will assess the appropriateness of these in relation to the teaching objectives.

Teaching tools

PDFs of lessons, videos and review projects.

Office hours

See the website of Vittorio Linfante