96448 - Laboratory of Theatre Promotion and Information (1)

Learning outcomes

By the end of the laboratory the student: acquires knowledge in the field of communication and promotion of theater events and projects; acquires skills in marketing and communication of cultural events; learns the fundamentals of promotion, press office, web and social media communication; is able to work on real case histories.

Course contents

The promotion and information ideas and scopes for theatre are heterogeneous. Besides the evident connection with cultural marketing, audience development and engagement, as well as theatre criticism hold a seminal role in education and community building, which will be the object of an introduction and contextualization. An extensive workshop will focus on the storytelling forms with regard to a specific ERT production of the theatre season 2025-26, dealing with gender issues, and mostly the tabus connected to the spreading of AIDS and following deaths. Together with artists and cultural operators, study groups will experiment with media devices and tools  (podcasts, video, posts, reviews...) as promotional strategies to build critical discourse and cultural memory siding with the artists

Students with SLD or temporary or permanent disabilities. It is suggested that they get in touch as soon as possible with the relevant University office (https://site [https://site/] .unibo.it/tudent-con-disabilita-e-dsa/en) and with the lecturer in order to seek together the most effective strategies for following the lessons and/or preparing for the examination.

Readings/Bibliography

Attending students will study:

1. Mazzaglia Rossella ed Emanuele Regi (a cura di), Promozione e informazione teatrale, dispensa, a.a.2025-2026. (reader available at the beginning of the class on virtuale.unibo.it).

2. notes and slides from class.

Non attending students will replace the reader with the following texts:

1. Maulini Andrea, Comunicare la cultura, oggi, Milano, Bibliografica, 2022, pp. 9-102;

2. Alonzo Giulia, Ponte di Pino Oliviero, Dioniso e la nuova. L’informazione e la critica teatrale in rete: nuovi sguardi, nuove forme, nuovi pubblici, Franco Angeli, Milano, 2017.

Teaching methods

Lectures, dialogs, seminars and workshops. In the laboratory sessions, students will work individually, in couples and as a group to prepare promotional and study material, discuss it and share it with the class. Classes will be held in via Barberia and in the ERT theatre sites within the course scheduled time. However, students are requested to consider the possibility that one class may be held at a different day of the week or time of the day, in order to audit at least a rehearsal of the performance that the workshop in theatre promotion and information will focus on.

Assessment methods

Due to the workshop format of the course, attending students will mainly be assessed based on their participation in class, with consideration for their engagement and regular attendance.

Every student will be encouraged to share and produce thematic and promotional material in class and to collect the assignments in a dossier that they will have to hand in at least 8 days before the exam (sending an email to rossella.mazzaglia@unibo.it).

Participation will be assessed on the bases of the regular attendance, the active participation, the collaborative approach, the respect of the delivery deadlines and capacity to present the assignment results to the teacher and to the class according to a peer-to-peer learning process. The assessment will be finalized with an oral exam based on the reader.

Non attending students will be assessed through an oral exam based on the study material and consisting of three questions. 

Students are requested to identify the topics and build connections between the various sources.

Proper language and the ability to critically speak about the texts will lead to a good/excellent final grade.

Acceptable language and the ability to resume the texts content will lead to a sufficient/fair grade.

Insufficient linguistic proficiency and fragmentary knowledge of the books' content will lead to a failure in passing the exam.

Students with SLD or temporary or permanent disabilities. It is necessary to contact the relevant University office (https://site.unibo.it/studenti-con-disabilita-e-dsa/en ) with ample time in advance: the office will propose some adjustments, which must in any case be submitted 15 days in advance to the lecturer, who will assess the appropriateness of these in relation to the teaching objectives.

Teaching tools

Audio-visual and online data will be integrated. The e-learning page (virtuale.unibo.it) will be used for sharing materiale and communications with the class. The tutor Emanuele Regi will assist the organization of the course and keep the communication with the students through the Virtuale page, individual emails and by building a dedicated chat.

Office hours

See the website of Rossella Nancy Maria Mazzaglia