27092 - Innovation Management

Course contents

Innovation Management

Lecturer: Ing. Dino Ciammitti

 

TARGET:

Supply:  logics, models, methods and tools :

 

·       how  to manage the technology-change

·       achieve the market

·       run with efficiency and improve the team of project designers

·       find out new market opportunities  and create new markets

·       manage the development and launch new products as well as create value by means of an innovation process

      of product innovation, process innovation, changing of organization and marketing

 

CONTENTS:

Creativity, Marketing, Technology

·       innovation of the product, production process, marketing

·       innovation of the organizational structure

·       identification of market /offer gaps in the actual market

·       creation of new markets

·       technological innovation sources

·       use of knowledge, technologies and own competence as well as customer's

·       innovative method in marketing research to identify the market opportunities  

·       innovation form and model

·       competition, innovation and time to market

 

PLANNING AND MANAGING OF THE INNOVATION PROCESS

·       strategies of the technologic innovation

·       development of strategic partnership to create new markets

·       models of protection of the innovation

·       marketing strategies of the innovation

 

PROJECT MANAGEMENT

Translation of the project in expectrations of the market

Project Scope: how to express correctly the target

Project Procurement

Project Risk

The appropriate organization to support the innovation strategy

Project planning  : Definition and partition of all activities, sequence, estimation of timing  WBS and WBE, OBS

Schedule development and schedule check, techniques of programmation

Project Cost

 

VALUATION AND MANAGEMENT OF INNOVATION PROJECTS

 

Process-management  of the development of a new product

Concept phases and critical factors of the success to reach customer's satisfaction

The Concurrent  Engineering: organization, methods, techniques, tools

Team management for the development of a new product

 

METHODOLOGY  TO IMPROVE THE QUALITY AND COST REDUCTION OF THE NEW PRODUCTS

 

WORDING OF A MARKETING-STRATEGY  FOR THE INNOVATION

 

Readings/Bibliography

M. A. Scilling (2009). “Gestione dell'innovazione”, McGraw-Hill, Milano.

Set of lecture notes

 

Teaching methods

Front lessons, exercises and case studies in the hall with active participation of the students

 

Assessment methods

ATTENDEND STUDENTS:

·       written exam

·       presentation of a seminar paper, assigned by the lecturer and worked out by a group of students on basis of lecturer's material, marked before the written exam

·       possibilità of non  passing the oral exam due to the positive result / marking of the valuation of the written exam and/or seminar paper

 

NON ATTENDEND STUDENTS:

·       written exam

·       presentation of a seminar paper, assigned by the lecturer and worked out by a group of max 2 students on basis of lecturer's material, marked before the written exam

·       oral exam

 

 

Office hours

See the website of Dino Ezio Ciammitti