18051 - Competition Analysis

Learning outcomes

Course contents

Introduction to crafting a strategy. Basic concepts and tools of competitive analysis. How to implement a strategy.

Readings/Bibliography

Thompson, Strickland, Gamble. Strategia Aziendale – formulazione ed esecuzione McGraw-Hill 2009
ISBN: 9788838666223

Teaching methods

Lessons will be held mixing conventional teaching and case-histories analysis

Assessment methods

There is no difference between attending and not attending. For Erasmus students apply the same procedure for the examination.

The exam includes:

A written test is mandatory, which gives a maximum grade of 30 points and is composed by 15 questions in the manner "multiple choice" , plus an open question

 

Each correct answer worths 1.5 points. For each wrong answer given, zero points. Each error is associated with a deduction of 0.5 points.

The open question leads to a maximum score of 8 points

 ===========================================

These arrangements will remain in force until the summer session of 2010.

Each written test, scoring positive or negative, cancels the written evidence previously incurred.

Teaching tools

a case-histories file is available online,  for use in the classroom. it's useful for understanding but not necessary for the examination.

Office hours

See the website of Nicola Tomesani