93382 - INTERNATIONAL BUSINESS

Academic Year 2023/2024

  • Docente: Nunzia Coco
  • Credits: 9
  • SSD: SECS-P/08
  • Language: Italian
  • Teaching Mode: Blended Learning
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)

Learning outcomes

At the end of the course, the student is able to analyze the international competitive context and develop the international strategy of the company, considering economic, social, and environmental sustainability as elements for building sustainable competitive advantage. This involves using a method that includes internal factors such as the resources and capabilities of the company, as well as external factors such as competitive forces and institutional differences between regions and countries.

Course contents

  1. Global Business Environment
  2. National Business Environment
  3. International Trade and investment
  4. International Financial System
  5. International Business Management

Readings/Bibliography

Ietto-Gillies, G. Imprese transnazionali : concetti, teorie, effetti. Carocci, 2005

Lasserre P., Global Strategic Management, Palgrave, 2018

Teaching methods

Lectures, business cases, group work, classroom discussions, ethical challenges

Assessment methods

There are two ways of verifying the learning level:

1) The student can choose to take two partial tests, one at the middle of the course and one at the end of the course.

The first partial test will focus on the first part, while the second test will cover the arguments developed during the second part.

2) The student can choose to take only one test at the end on the contents of the entire course.

In addition, students can choose whether or not to participate in two group works during the course.

For students who are NOT able to participate in group work, the assessment will be 100% based on the final exam consisting of several multiple choice and open-ended questions.

For students participating in group work, the assessment will be 30% based on group work and 70% based on the final exam consisting of several multiple choice and open-ended questions.

Student learning evaluation grid

  • <18: inadequate preparation;
  • 18-23: sufficient theoretical knowledge, analytical skills, and correct language;
  • 24-27: good theoretical knowledge, ability to analyze and critical reasoning, use of the specific terminology of the subject;
  • 28-30: very good theoretical knowledge, in-depth analysis, and critical reasoning skills, use of the specific terminology of the subject;
  • 30 cum Laude: excellent level in all dimensions of learning, analysis, reasoning, and communicatio

Teaching tools

The supporting tools consist of the two course manuals and the slides made available on virtual.unibo.it

Office hours

See the website of Nunzia Coco

SDGs

Decent work and economic growth Industry, innovation and infrastructure Climate Action Partnerships for the goals

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.