27276 - Laboratory (1) (G. B)

Learning outcomes

The courses relating to Laboratory 1 are taught by entrepreneurs, managers and professionals, to offer students and students a direct and operational contact with the professions of communication. The training objectives vary from year to year, to keep up with constant changes in the world of work.

Course contents

Design advertising with semiotic tools

 During this workshop the participants (up to a maximum of thirty) will have to freely form groups, from a minimum of two people to a maximum of seven, and develop an advertising campaign basing their work on the semiotic tools provided by the teacher who already has drove many of these jobs in the past. The first step will be to decide, for each group, the type of product it wants

to advertise. The second step will be to choose the deep values to be accosted to the product. The third step will be to decide the narrative context in which to insert the product. Finally, the written and visual parts that will express this message will be designed. Each group can choose whether to make a print
ad, a commercial or a web advertisement. This is not a marketing laboratory but has the purpose of teaching students how to combine semiotics with other disciplines today involved in the design and analysis of advertising.

Readings/Bibliography

The teacher will provide teaching materails which mainly include ppt slides 

Teaching methods

According to the current provisions (July 2020) the lessons must be held in a mixed mode, half in the presence with quota admission; and half remotely. The confirmation of this modality depends on the state of the health situation at the resumption of teaching but it is hoped that in April 2021 the situation will allow a normal course in the presence of all the lessons.

Assessment methods

At the end of the workshop, the participantswill present the campaigns they have designed.

Office hours

See the website of Maria Pia Pozzato