37838 - Laboratory Lm

Learning outcomes

The student - selecting a workshop activity among those activated each year - acquires planning and implementation techniques for communicative and marketing actions, also learning to work in groups and with a multidisciplinary approach.

Course contents

Learning Outcomes: Students can choose a practical activity among the different workshops that are organized in order to learn soft professional skills, problem solving and team-work skills.

The main activity include web oriented social marketing (content management, SEO, videomaking, public communication).  

Erasmus and other exchange students can profit of this specific and practical activity, too, but they have to write for suggestion and enrollment to the teacher: pina.lalli@unibo.it

Introduction to the activities: 9 October h 13, Lezioni online on Teams

Teaching methods

These activities are very interactive and group-working: the students have to realize communication or marketing plans and strategies, sometimes in collaboration with other institutions of the University. For some examples of past activities, look at the section Storytelling of the web site.

You have to enroll yourself using the online tool Virtuale until 20th October. 

Assessment methods

This activities are pass/fail: attendance is mandatory and the students have to realize specific activities that they agree with the teacher or a professional tutor, following the workshop they have chosen. Their commitment and their contribution to the specific working group is at the core of the evaluation by the tutor and the teacher.

Teaching tools

Computer and video lab at the Department of Political and Social Sciences

Links to further information

https://corsi.unibo.it/magistrale/ComunicazionePubblicaImpresa/laboratori-strategie-di-web-marketing

Office hours

See the website of Pina Lalli