12512 - Economics and Business Management

Learning outcomes

The Course will introduce students to the main management theories.

The first module (management) will retrace the development of modern economies starting from the first industrial revolution. in this way, students will be able to better understand the current competitive environment and the challenges facing businesses today.
Specific attention will be given to sports organizations.

The Course is integrated with Module 2 (Marketing).

Course contents

Primo modulo:

1. L'impresa: aspetti introduttivi (Introduction)
   
2. Teorie d'impresa (Management Theory)
   
3. L'impresa come sistema "sostenibile"
4. I confini dell'impresa
5. Le risorse e le competenze distintive dell'impresa
6. Il contesto interno
7. Il business model
8. Reti d'impresa

Readings/Bibliography

ECONOMIA E GESTIONE DELLE IMPRESE

Laurea in Lingue

CREATE McGraw-Hill

ISBN 9781307533675

Office hours

See the website of Giuseppe Cappiello

See the website of Barbara Lorenzini