- Docente: Daniele Scarpi
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Forli
- Corso: Second cycle degree programme (LM) in Economics and management (cod. 9203)
Learning outcomes
The aim of the course is to develop the ability to define firm strategies in todays' competitive international environments, as well as to develop the abilty to implement them at a commercial and operative level. At the end of the course the student will be able to: - analyse the dynamics of globalization of markets and firms; - understand the most important phases of the process of internationalization of a company; - understand strategic, marketing, sales, operation, logistics and HR choices; - analyse the opportunities offered by emerging markets.
Course contents
Intro and globalization of markets; deciding in which country to go / invest; deciding how to enter a foreign market; defining the target; international cultures; defining product and price; value delivery and international communication
Readings/Bibliography
Czinkota, M. R., Ronkainen, I.A., Zvobgo, G., (2011), International Marketing , Cengage Learning EMEA
Hollensens S, (2012), Essentials of global marketing, Pearson Ed.
Teaching methods
Frontal teaching and case studies
Assessment methods
Written exam, usually composed of 5-7 short open questions on the whole program
Office hours
See the website of Daniele Scarpi