- Docente: Marzia Freo
- Credits: 4
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Statistical Sciences (cod. 8873)
Learning outcomes
Upon completion of this course the student acquires knowledge of statistical software for processing and analyzing of economic databases. In particular, the student is able to: -integrate methodological knowledge with the interpretation of the phenomena - perform the various stages of the statistical analysis of economic phenomena - present the results of the statistical analysis carried out both in written and oral.
Course contents
Realization of a web survey
- construction of the questionnaire
- survey organization
- analysis of collected data.
Case studies of marketing research:
- market segmentation using classification trees
- cluster analysis
- conjoint analysis.
Readings/Bibliography
Teaching materials will be made available on amsCampus.
Teaching methods
Lectures and exercises in computer lab.
Assessment methods
Written and oral report on research carried out
Teaching tools
Slides of the lectures.
Office hours
See the website of Marzia Freo