Professional Master programme in Digital Marketing and Communication - 5734

Code 5734
Academic Year 2023-2024
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Augusto Valeriani
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euro
Instalments First instalment 1,850.00 Euro - Second instalment 7,000.00 Euro (deadline 29 December 2023) - Third instalment 5,950.00 Euro (deadline 02 May 2024)
Study grants yes
Application deadline

Sep 19, 2023 (Expired)

PRE-ENROLMENT Window 1 - 13/03/2023; PRE-ENROLMENT Window 2 - 08/05/2023; PRE-ENROLMENT Window 3 - 03/07/2023; PRE-ENROLMENT Window 4 - 04/09/2023; PRE-ENROLMENT Window 5 - 19/09/2023
Enrolment start and end Window 1: from 04/04/2023 to 26/04/2023; Window 2: from 29/05/2023 to 22/06/2023; Window 3: from 24/07/2023 to 05/09/2023; Window 4: from 22/09/2023 to 05/10/2023; Window 5: from 27/09/2023 to 05/10/2023
Main Department
Department of Management - DiSA
Professional Profile
The programme aims at train graduates in all disciplines in the field of digital marketing and corporate communications able to manage with skill not only the traditional digital media, but also the most innovative ones, thus responding to increasingly complex market needs.
Number of participants
Min: 12 Max: 50
Study grants
Reduced fees (article 6 of the call)
Credits
60
International Professional Master's programme
Yes
Admission qualifications
All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
Linguistic skills
Sound knowledge of the English language
Selection criteria
Admission to the Master is subject to a positive total score of the selection process, which is based on a written aptitude test, a written English language test and a motivational interview.
The maximum score given by the Admission Board is 100 points. A minimum score of 60/100 must be achieved to pass the selection.
The written aptitude test and the written language test do not award any points but are instead judged on a pass/fail basis as a necessary qualification to attend the motivational interview.

The evaluation process will take place:

- for those enrolled to window 1: 16/03/2023 (written aptitude test and written language test) and 23/03/2023 (motivational interview)
- for those enrolled to window 2: 11/05/2023 (written aptitude test and written language test) and 18/05/2023 (motivational interview)
- for those enrolled to window 3: 06/07/2023 (written aptitude test and written language test) and 13/07/2023 (motivational interview)
- for those enrolled to window 4: 07/09/2023 (written aptitude test and written language test) and 14/09/2023 (motivational interview)

At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m. Italian time.
Candidates attending the test must bring a valid identification document with them.
Place of teaching
Bologna Business School - Via degli Scalini 18 - 40136 Bologna
Study plan
  1. Strategic Accounting - SECS-P/07
  2. Industry structure of digital advertising - ING-INF/05
  3. Branding and Corporate Communication - SPS/08
  4. Search Marketing - ING-INF/05
  5. Sales Marketing and E-commerce - SECS-P/08
  6. Digital marketing - SECS-P/08
  7. Business Ethics and Sustainability - SECS-P/07
  8. Digital strategy and Social Media Marketing - SECS-P/08
  9. Content marketing laboratory - SPS/08
  10. Digital Interactive Marketing (elective) - SECS-P/08
  11. Personal Branding - SECS-P/10
  12. Marketing Strategy - SECS-P/08
  13. Digital Platforms Laboratory - SECS-P/08
  14. Communication and Storytelling - SPS/08
  15. Data Analysis for Market Research - L-LIN/08
  16. Digital Culture – INF/01
  17. Laboratory of Customer Value Management (elective) - SECS-P/08
  18. Digital Analytics - SECS-P/08
Compulsory attendance
70%
Internship
20 ects

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Professional Master programme notices

NEW WINDOW (Window 5): Pre-enrolment from 05/09/2023 to 19/09/2023 (1:00 pm CEST) - Selections: 21/09/2023 (written test); 22/09/2023 (interview) - Registration from 27/09/2023 to 05/10/2023

The qualified candidates are informed that the places available for the window V are those remaining from the first, second, third and fourth window for a maximum total of 50