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The University Image, Identity and Institutional Brand

The image of the University of Bologna is the result of all that the University produces and the way in which it communicates; it is also the result of the perception its wide and diversified audience has of the activities of the Alma Mater.

The University Identity and Institutional Brand

Identity System and University Brand

Use of the University Institutional Brand

Legal Use of the Institutional Brand by third parties: use of descriptions coinciding with the University Institutional Brand
Use of the University Brand in relation to consultancy contracts, commissioned research and co-marketing
Use of University Branding in research projects (in Italian - University Intranet Website)
Use of University Branding by Structures and Organisations (in Italian - University Intranet Website)
Patronage of the University, Department, School or Campus and use of the brand
Use of University Branding on merchandising (in Italian - University Intranet Website)

See also

Sponsoring the University, its Departments, Schools and Campuses
Published