96448 - Laboratory of Theatre Promotion and Information (1)

Learning outcomes

By the end of the laboratory the student: acquires knowledge in the field of communication and promotion of theater events and projects; acquires skills in marketing and communication of cultural events; learns the fundamentals of promotion, press office, web and social media communication; is able to work on real case histories.

Course contents

The promotion and information modes for theatre are heterogeneous, and call for different know hows. In this course, we will crosse them and consider the theatre marketing, audience engagement strategies and meaning, communication strategies with different targets, on processes and products, on traditional and social media. We will analyze specific case studies for exemplification. In the second part of the course, a lab will be conducted in collaboration with Lorenzo Donati (theatre critic and researcher) and ERT, for the production of differentiated contents on diverse media channels (generalist media, live channels and microblogging, audio chats and podcasts, live video, photographic chronicles in crowdsourcing, etc.). In this case, the thematic focus will be dedicated to Pasolini, with specific reference to Porcile, the performance made by the Compagnia Arte e Salute.

Readings/Bibliography

1. Alonzo Giulia, Ponte di Pino Oliviero, Dioniso e la nuova. L’informazione e la critica teatrale in rete: nuovi sguardi, nuove forme, nuovi pubblici, Franco Angeli, Milano, 2017.

2. Mazzaglia Rossella (ed.), Promozione e informazione teatrale, dispensa, a.a.2022-2023. (Available since the beginning of the course on the virtuale page)

Non attending students will add one of the following texts:

Maulini Andrea, Comunicare la cultura, oggi, Milano, Bibliografica, 2022 (on marketing).

Agnese Doria, Francesco Brusa (eds.), Crescere Spettatori. Il teatro va a scuola, Luca Sossella Editore, Roma, 2022 (on the education of the spectator).

 

Teaching methods

Classes will include lectures and a lab. Thanks to the collaboration with ERT, students will have the opportunity to learn about the process of Porcile by meeting the artists involved in the production.

Assessment methods

Both attending and non attending students will be examined on the basis of their written assignments and of a final oral examination, concerning the exam bibliography.

Attending students will hand in a dossier with the work made during the course (at least 8 days before the exam date, via email: rossella.mazzaglia@unibo.it); non attending students will agree to agree on the form and topic of their home assignment that they will have to hand in at least 8 days before the oral exam.

Attendance will be considered for the evaluation. Attending students are those that follow at least 80% of the classes and that participate actively, handing in the requested material in class.

Teaching tools

Audio-visual and online data will be integrated. The e-learning page (virtuale.unibo.it) will be used for sharing materiale and communications with the class.

Office hours

See the website of Rossella Nancy Maria Mazzaglia