75580 - Fashion and Film Iconography

Learning outcomes

At the end of the course the student will have in-depth knowledge of fashion, styles and visual cultures in films. S/he will be able to adopt the techniques and practice of film iconographic construction, and deeply investigate subjects connected to the relationship between body, culture, social space, language and cinema.

Course contents

Fashion and Iconography of Film is an interdisciplinary program that focuses on theory and criticism of cinema and visual approach, on fashion-and-film relationships, "fashion film" included. The course examines cinema's role as a unique art and media form which contrubutes to analyze moving images as media practices of enduring cultural and social significance. In particular, the program will focus on three main sections:

Unit 1:

Concepts of Iconography of Film: how to analyze films, focusing on visual/iconography/style from international production to italian style.

Unit 2:

The Fashion Film Genre and Multimedia brand strategies: seminar on new forms of audiovisual contemporary media products related to the fashion industry

Unit 3:

Aesthetics and Fashion Conference (May 16-18, 2019)

Readings/Bibliography

For attending students, classes are sufficient for understanding and comprehension: course materials will be prepared by professor. For non attending students (and for those who do not have any previous experience in the field of film culture and film analysis):

Jon Lewis, Essential Cinema: An introduction to Film Analysis, Wadsworth/Cengage, 2013

Teaching methods

Professor will use a syllabus with a clear schedule of lessons, screenings, presentations. Students will be required to prepare assignments on specific topics during the course

Assessment methods

For attending students:

Unit 1: classroom presentation (on a film analysis provided/suggested by professor) with multimedia tools (Power Point or Prezi or other...)

Unit 2: classroom presentation or written work on the inner workshop topics, to be agreed with the professor

Unit 3: short text (max 5 pages), written report from Conference 2019

Final result will be the aggregate mark of the three units (10 points out of 30 for every Unit).

 

For NON attending students:

the student is required to prepare a written work (5000 words) to be agreed with the teacher. The work must be sent to professor at his e-mail address (roy.menarini@unibo.it [mailto:roy.menarini@unibo.it] ) 10 days before the exam

Plus: oral exam in discussing Jon Lewis' Essential Cinema: An introduction to Film Analysis, Wadsworth/Cengage, 2013

 

Teaching tools

Lessons will be taught with multimedia tools and with screenings (with analysis) of entire films or single parts of movies related to the subject.

Office hours

See the website of Roy Menarini