- Docente: Zinaida Sianova
- Credits: 3
- Language: English
- Teaching Mode: Traditional lectures
-
from Apr 27, 2023 to May 30, 2023
Learning outcomes
The main objective of the course is to orient participants towards entrepreneurship by developing their personal skills and providing them with the conceptual and operational elements necessary to launch a business.
Course contents
27 April, 10am-13pm, ALBERTI 7, Rimini
Class 1:
Welcome & Course overview
Introduction to entrepreneurship
- Class activities
27 April, 13pm-16pm, ALBERTI 7, Rimini
Class 2:
Business Planning Context
- Class activities
28 April, 10am-13pm, TEATINI 2, Rimini
Class 3:
Crowdfunding
- Class activities
28 April, 13pm-16pm, ALBERTI 9, Rimini
Class 4:
Creativity and Opportunity
- Class activities
29 May, 10am-13pm, ALBERTI 2, Rimini
Class 5:
Marketing and Sales
- Class activities
29 May, 13pm-16pm, ALBERTI 2, Rimini
Class 6:
Business Models
- Class activities
30 May, 10am-13pm, ALBERTI 2, Rimini
Class 7:
Launching Global Ventures
- Class activities
30 May, 13pm-16pm, ALBERTI 2, Rimini
Class 8:
Lean Startup
- Class activities
Readings/Bibliography
Readings (for the course):
Entrepreneurship, 2nd Edition by W. D. Bygrave & A. Zacharakis
Business Model Generation by A. Osterwalder & Y. Pigneur
The Startup Owner’s Manual by S. Blank & B. Dorf
The Four Steps to the Epiphany by S. Blank
Introduction to entrepreneurship by D. F. Kuratko
Suggested Viewing Materials:
Steve Blank: How to build a Startup:
https://www.youtube.com/playlist?list=PLEKYx_qOGsaz3rLfTYx-C9ImAR-C0avNa
Stanford University ecorner: channel featuring talks by prominent entrepreneurs:
https://www.youtube.com/user/ecorner
Harvard Innovation Lab: Entrepreneurship 101:
https://www.youtube.com/watch?v=6pKW-ehL7dU
Teaching methods
Cases, readings, group work, videos, discussions, interactive exercises, quizzes
Assessment methods
The final individual exam will consist of 3 types of questions:
- Multiple choice
- True/False
- The short answer about the concept or case study that we considered in class.
Material for preparation: slides and case studies discussed in class.
Students will be given a final grade.
Office hours
See the website of Zinaida Sianova