Course Unit Page

Academic Year 2022/2023

Learning outcomes

The main objective of the course is to orient participants towards entrepreneurship by developing their personal skills and providing them with the conceptual and operational elements necessary to launch a business.

Course contents

27 April, 10am-13pm, ALBERTI 7, Rimini

Class 1:

Welcome & Course overview

Introduction to entrepreneurship

  • Class activities

27 April, 13pm-16pm, ALBERTI 7, Rimini

Class 2:

Business Planning Context

  • Class activities

28 April, 10am-13pm, TEATINI 2, Rimini

Class 3:


  • Class activities

28 April, 13pm-16pm, ALBERTI 9, Rimini

Class 4:

Creativity and Opportunity

  • Class activities

29 May, 10am-13pm, ALBERTI 2, Rimini

Class 5:

Marketing and Sales

  • Class activities

29 May, 13pm-16pm, ALBERTI 2, Rimini

Class 6:

Business Models

  • Class activities

30 May, 10am-13pm, ALBERTI 2, Rimini

Class 7:

Launching Global Ventures

  • Class activities

30 May, 13pm-16pm, ALBERTI 2, Rimini

Class 8:

Lean Startup

  • Class activities


Readings (for the course):

Entrepreneurship, 2nd Edition by W. D. Bygrave & A. Zacharakis

Business Model Generation by A. Osterwalder & Y. Pigneur

The Startup Owner’s Manual by S. Blank & B. Dorf

The Four Steps to the Epiphany by S. Blank

Introduction to entrepreneurship by D. F. Kuratko

Suggested Viewing Materials:

Steve Blank: How to build a Startup:


Stanford University ecorner: channel featuring talks by prominent entrepreneurs:


Harvard Innovation Lab: Entrepreneurship 101:


Teaching methods

Cases, readings, group work, videos, discussions, interactive exercises, quizzes

Assessment methods

The final individual exam will consist of 3 types of questions:

  1. Multiple choice
  2. True/False
  3. The short answer about the concept or case study that we considered in class.

Material for preparation: slides and case studies discussed in class.

Students will be given a final grade.

Office hours

See the website of Zinaida Sianova