73452 - Product Design T (A-K)

Course Unit Page

  • Teacher Mauro Cazzaro

  • Learning modules Mauro Cazzaro (Modulo 1)
    Alberto Vendrame (Modulo 2)

  • Credits 7

  • Teaching Mode Traditional lectures (Modulo 1)
    Traditional lectures (Modulo 2)

  • Language Italian

  • Campus of Bologna

  • Degree Programme First cycle degree programme (L) in Industrial Design (cod. 8182)

  • Course Timetable from Feb 20, 2023 to Jun 05, 2023

    Course Timetable from Mar 03, 2023 to Mar 09, 2023

Academic Year 2022/2023

Learning outcomes

At the end of the module the student is able to use the basic analytical, critical and expressive tools for the management and interpretation of the industrial product project according to the main themes of the art of configuring in relation to technology. Through exercises on the foundational elements of industrial design, the student knows: the dual aspects of the technology of building the foundations of the art of configuring (notion of system, notion of sign as unity of structure and image, notion of differences); the basic elements of structural grammar (tecnemi or morphemes, constructive elements or words, design or sentences) and of generative and transformational grammar; the role of the user through notions of visual and haptic perception.

Course contents

The objective of the Industrial Design Course T is to provide the student with the rudiments for the development of a personal design methodology applied to a predetermined theme.


Lanfranco Cavaglià, di Achille Castiglioni, Edizioni Corraini, Torino 2006

Norman Potter, Cos’è un designer, Codice Edizioni, Torino 2010

Donald A. Norman, La Caffettiera del masochista / Psicopatologia degli oggetti quotidiani, Giunti Editore, Firenze 2005

Naoto Fukasawa & Jasper Morrison, Super Normal / Sensations of the Ordinary, Lars Muller Publisher, Zurigo 2007/2014

Bruno Munari, Da cosa nasce cosa. Appunti per una metodologia progettuale, Laterza, Bari 1985 – 2006

Bruno Munari, Fantasia, Laterza, Bari 1977 – 1999

Bruno Munari, Codice Ovvio, Corraini, Mantova 2017

Chiara Alessi, Designer senza designer, Laterza, Bari 2016

Stefano Micelli, Futuro artigiano, Marsilio, Venezia 2011

Stefano Micelli, Fare è innovare, Il Mulino, Bologna 2016

Enzo Mari, Autoprogettazione?, Edizioni Corraini, Mantova 2002

Assessment methods

The exam will be organized in one day, the following outputs will be requested:

Ongoing tests

Sketch book

Descriptive book of the design path from concept to prototype

Technical tables

1: 1 scale prototype

Furthermore, each of the results obtained in the individual teaching modules will be evaluated. The criteria will be communicated by the titled teachers of the didactic modules. The various assessments will form the final judgment of each student (in part, the result of collective work and, in part, of individual work). The following contribute to the formulation of the judgment:

- active participation in the course;

- quality of the works presented;

- punctuality of lessons and deliveries.

Teaching tools

Frontal lessons (presentations / slideshows);

Punctual reviews of student work progress;

Collective reviews of the progress of the students' work foreseen for the various teaching modules (student presentations / slideshows and choral discussion with the teacher);

Monographic and seminar lessons with invited guests (the calendar will be made available at the beginning of the course).

Office hours

See the website of Mauro Cazzaro

See the website of Alberto Vendrame