- Docente: Biagio Oppi
- Credits: 6
- SSD: L-LIN/12
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Media, Public and Corporate Communication (cod. 5703)
Learning outcomes
The course introduces students to English for business. By the end of the course students are able to: understand the main ideas and structure of different types of texts in the field of economics and management, acquiring a nuanced reading vocabulary; use the language effectively to produce clear and incisive texts on topics related to economics and management; expand their ability and accuracy in communicating effectively in English on business-related topics.
Course contents
The course focuses on different areas of Business Communication practice:
- How to communicate within the organization
- Business Communication tools, contents, strategies
- How to define a professional mission, vision, strategy.
Readings/Bibliography
Manuale di testo obbligatorio
Business Communication for Success, University of Minnesota [link to download it here]
7 Habits of Highly Effective People, Stephen R. Covey.
Other Suggested Documents
- Dizionario di misurazione e ricerca nelle relazioni pubbliche [https://www.instituteforpr.org/wp-content/uploads/Dictionary-3rd-Edition-Italian.pdf] a cura di IPR - Institute of Public Relations
- AA.VV (2012), Melbourne Mandate [https://static1.squarespace.com/static/561d0274e4b0601b7c814ca9/t/5e1dc148210a4e03880d811b/1579008334310/Melbourne-Mandate-Text-final.pdf] Global Alliance for PR and Communication management
- AA.VV. (2012), Building Belief. A New Model for Activating Corporate Character and Authentic Advocacy [https://page.org/attachments/508b442e53cd975472b3fa3f405c7c35f03cf6e5/store/ebe516e49e99af360d1e3ecdaa7271c33477365bc62a016bf16fd96af540/Building-Belief-New-Model-for-Corp-Comms.pdf], Arthur Page Society
Siti web di riferimento
Global Alliance for Public Relations & Communication Management [https://www.globalalliancepr.org/]
Institute of Public Relations - IPR [https://instituteforpr.org/]
Influence [https://influenceonline.co.uk/]
Teaching methods
Theorical & practical lessons,
Case histories presentation,
Workshops
Assessment methods
Final Exercise
Teaching tools
External speakers
Videos
Office hours
See the website of Biagio Oppi
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.