93775 - ENGLISH FOR CORPORATE COMMUNICATION

Course Unit Page

  • Teacher Biagio Oppi

  • Credits 6

  • SSD L-LIN/12

  • Teaching Mode Traditional lectures

  • Language English

  • Campus of Bologna

  • Degree Programme Second cycle degree programme (LM) in Media, Public and Corporate Communication (cod. 5703)

  • Course Timetable from Feb 21, 2022 to May 06, 2022

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education

Academic Year 2021/2022

Learning outcomes

The course introduces students to English for business. By the end of the course students are able to: understand the main ideas and structure of different types of texts in the field of economics and management, acquiring a nuanced reading vocabulary; use the language effectively to produce clear and incisive texts on topics related to economics and management; expand their ability and accuracy in communicating effectively in English on business-related topics.

Course contents

The course focuses on different areas of Business Communication practice:

  1. How to communicate within the organization
  2. Business Communication tools, contents, strategies
  3. How to define a professional mission, vision, strategy.

Readings/Bibliography

Manuale di testo obbligatorio

Business Communication for Success, University of Minnesota [link to download it here]

7 Habits of Highly Effective People, Stephen R. Covey.

Other Suggested Documents

  • Dizionario di misurazione e ricerca nelle relazioni pubbliche [https://www.instituteforpr.org/wp-content/uploads/Dictionary-3rd-Edition-Italian.pdf] a cura di IPR - Institute of Public Relations
  • AA.VV (2012), Melbourne Mandate [https://static1.squarespace.com/static/561d0274e4b0601b7c814ca9/t/5e1dc148210a4e03880d811b/1579008334310/Melbourne-Mandate-Text-final.pdf] Global Alliance for PR and Communication management
  • AA.VV. (2012), Building Belief. A New Model for Activating Corporate Character and Authentic Advocacy [https://page.org/attachments/508b442e53cd975472b3fa3f405c7c35f03cf6e5/store/ebe516e49e99af360d1e3ecdaa7271c33477365bc62a016bf16fd96af540/Building-Belief-New-Model-for-Corp-Comms.pdf], Arthur Page Society

Siti web di riferimento

Global Alliance for Public Relations & Communication Management [https://www.globalalliancepr.org/]

Institute of Public Relations - IPR [https://instituteforpr.org/]

Influence [https://influenceonline.co.uk/]

Teaching methods

Theorical & practical lessons,

Case histories presentation,

Workshops

Assessment methods

Final Exercise

Teaching tools

External speakers

Videos

Office hours

See the website of Biagio Oppi