35520 - Publishing techniques

Course Unit Page

Academic Year 2021/2022

Course contents

The course is divided up into two units:

- The first is devoted to undestanding the fundamentals of publishing techniques (from proofreading and editing to the retailing and marketing) by means of an analysis of the different figures involved in these processes (editors, literary agents, translators, printers, lawyers, advertisers, etc.);

- The second one is devoted to the history of the Italian publishing industry (and of its main publishing houses) and to the current markets conditions


Main Textbook

Roberto Cicala, I meccanismi dell'editoria, Bologna: il Mulino, 2021

Recommended readings

Oliviero Ponte di Pino, I mestieri del libro, Milano, TEA, 2010

Diego Guida, Editoria: istruzioni per l'uso. Acquisire le competenze di base, Milano, Editrice bibliografica, 2013

Alberto Cadioli e Giuliano Vigini, Storia dell'editoria italiana dall'Unità ad oggi, Napoli, Editrice bibliografica, 2012

Enrico Mistretta, L'editoria. Un'industria dell'artigianato , Bologna, il Mulino, 2006

Alberto Cadioli e Giovanni Peresson, Le forme del libro, Napoli, Liguori, 2007

Daniele Baroni, Un oggetto chiamato libro, Milano, Longanesi, 2017


Further readings will be recommended during the lessons on individual subjetcs.

Teaching methods

Each theoretical issue will be aligned with practice activities in order to experiment first hand with the basics of the publishing process, so that at the end of the course students will be able to publish a book starting from a given text.

As concerns the teaching methods of this course unit, all students must attend the online Modules 1, 2 on Health and Safety [https://www.unibo.it/en/services-and-opportunities/health-and-assistance/health-and-safety/online-course-on-health-and-safety-in-study-and-internship-areas].

Assessment methods

All students will have to edit a book (starting from an unformatted file) accompanied with its blurb, its reading file and a press release

All these texts, that students have to hand in ten days before the exam, will be discussed in the final exam itself.


Grading Scale

30-30L: The candidate possesses an in-depth knowledge of the topic, an outstanding ability to apply theoretical concepts, a high level of argumentative clarity, as well as excellent analytical skills, and a well-developed ability to synthesize and establish interdisciplinary connections.

27–29: The candidate possesses an in-depth knowledge of the topic, a sound ability to apply theoretical concepts, good analytical skills, clear argumentative clarity and an ability to synthesize.

24-26: The candidate possesses a fair knowledge of the topic, a reasonable ability to apply theoretical concepts correctly and present ideas clearly.

21-23: The candidate possesses an adequate, but not in-depth, knowledge of the topic, a partial ability to apply theoretical concepts, and acceptable presentation skills.

18-20: The candidate possesses a barely adequate and only superficial knowledge of topic, limited presentation skills, and only an inconsistent ability to apply theoretical concepts.

< 18 Fail: The candidate possesses an inadequate knowledge of the topic, makes significant errors in applying theoretical concepts, and shows weak presentation skills.

Teaching tools

Apart from textbooks, recourse will be made to virtual tools and real documents in usage on the part of publishing companies (agreements, leaflets, bound galleys, etc.).

For each lesson a handout/presentation will be uploaded on the platform IOL

Office hours

See the website of Paolo Rambelli