73452 - Product Design T (A-K)

Course Unit Page

  • Teacher Michele Zannoni

  • Credits 5

  • Teaching Mode Traditional lectures

  • Language Italian

  • Campus of Bologna

  • Degree Programme First cycle degree programme (L) in Industrial Design (cod. 8182)


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Affordable and clean energy Industry, innovation and infrastructure Sustainable cities Responsible consumption and production

Academic Year 2021/2022

Learning outcomes

Within the Final Synthesis Laboratory, the Course intends, on the one hand, to introduce a critical reflection on the processes, methods and tools of research for design and, on the other, to recall the processes and methods of contemporary design by introducing the students on some particularly topical themes that cross the design action as a subject of scientific study.

Course contents

The final synthesis laboratory in the 2021-22 academic year will research the relationship between industrial product design and artificial intelligence with particular attention to the development of the interaction processes between humans and machines.
Which are the approaches, methods, and tools that help designers to interact with artificial intelligence systems? And also, how do the physical artifacts interact with the human body?

Main contents:

  • Innovation and research: contemporary perspectives
  • Research for the project: nature, methods, characteristics
  • Tools for research and use of sources
  • Preparation for the degree thesis
  • Innovation and change
  • Project and enabling technologies
  • Enabling technologies and transformativeness


Professors will provide, in their lectures and in the moments of revision, precise references to texts, sites, journals, magazines, and documents available to deepen the topics presented. Bibliographic indications may also be added as a function of further information necessary during the educational path.

Suggested texts (being updated during the period September 2021-January 2022):

  • Celaschi, F. (2000). Il design della forma merce. Il sole 24 ore edizioni.
  • Celaschi, F. & Deserti, A. (2007). Design e Innovazione. Carocci
  • Celaschi, F. (2017). Non industrial design. Luca Sossella.
  • Casoni, G., & Celaschi, F. (2020). Human Body Design: Corpo e progetto nell’economia della trasformatività. FrancoAngeli.
  • Formia, E. (2017). Storie di futuri e design. Anticipazione e sostenibilità nella cultura italiana del progetto. Maggioli.
  • Norman, D. A. (2005). Il computer invisibile: la tecnologia migliore è quella che non si vede. Apogeo.
  • Norman, D. A. (2008). Il design del futuro. Apogeo.
  • Zannoni, M. (2018). Progetto e interazione. Il design degli ecosistemi interattivi. Quodlibet.

Teaching methods

During the development of the course students will be offered contributions/lectures lasting about 1-2 hours each, held by the professors and/or by any guests.

The revisions of students' work with other professors of the Laboratorio di Sintesi finale are part of the Course.

Attendance is compulsory. It is surveyed by the teachers in class and students absent in more than 30% of the lessons will not be admitted to the final evaluation.

Assessment methods

Presentation and discussion of the final outputs foreseen for all the modules of the integrated course (final presentation of the works). Each of the results in the teaching modules will be evaluated. The criteria will be communicated by the Professors of the didactic modules. The various evaluations will form an overall final judgment of each student (in part, the result of collective work and, in part, of individual work).

Teaching tools

IOL: teacher-student communications; loading teaching materials; student material deliveries; forum with students / community

TEAMS: virtual classroom

MIRO: for brainstorming and other forms of shared planning;


Collaboration with external structures (labs, libraries, etc.);

Participation in conferences, talks, exhibitions and/or educational visits.

Office hours

See the website of Michele Zannoni