Course Unit Page
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Teacher Paola Giuri
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Learning modules Paola Giuri (Modulo 1)
Paola Giuri (Modulo 2)
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Credits 12
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SSD SECS-P/08
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Teaching Mode Traditional lectures (Modulo 1)
Traditional lectures (Modulo 2)
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Language Italian
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Campus of Rimini
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Degree Programme Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
Also valid for Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.



Academic Year 2021/2022
Learning outcomes
The course aims to provide useful concepts and tools for the strategic analysis of business decisions. In particular the course focuses on corporate strategies (vertical integration and strategic alliances), the international strategies of firms, the globalisation of markets and the attractiveness of foreign markets, and the different entry modes of firms in international markets. The course will also focus on entrepreneurial processes.
Course contents
The course is composed of three modules.
Module 1 – Corporate strategies and growth
Threats to the sustainability of competitive advantage: imitation, resource substitution, vertical relations, inefficiency
Vertical integration
Intermediat forms and collaborations
Module 2 – Business plan
Business plan: objectives
The structure of the business plan: Marketing plan and competitive strategy; Operations, organizational structure and financial plan
Module 3 – International business
Globalization, export, FDIs
National differences
International trade theory
Strategy and organization of international business
Entry strategy and strategic alliances
Export Management
Global production, outsourcing, backshoring
Global marketing and R&D
Readings/Bibliography
· Ghemawat P. (2006). Strategy and the Business Landscape. Chapters 5. Pearson International Edition. Versione in Italiano: Strategie aziendali e contesti competitivi, capitolo 5
· Besanko D., Dranove D., Shanley M. (2013). Economia dell'industria e strategie di impresa, ISEDI Wiley. Capitoli 3-4. Capitolo 2 (lettura aggiuntiva per ripasso concetti di economie di scala e scopo e diversificazione).
· Hill C.W.L. (2009). International business, McGraw Hill. Capitoli 1, 2, 5, 12, 13 (escluso pag. 447-464), 14, 15, 16. Lucidi delle lezioni e materiali disponibili sulla piattaforma AMS Campus.
Borello A. (2009): Il business plan, McGraw Hill, Introduzione – pag. 1-22; cap.2 – pag. 64-76; cap. 4 pag. 113-118; lettura capitolo 6 o casi finali; lucidi delle lezioni.
Additional information about specific parts of the chapters that are not included in the program will be available on the webpage of the teacher at the beginning of the course.
Case studies indicated by the teacher during the course.
Additional readings indicated by the teacher during the course.
Teaching methods
- Lectures, assignment questions to readings and cases, polls.
- Guest lectures (organized as seminars) on behalf of practitioners.
- Case studies developed with the active participation of the students and presentation and discussion of case studies by the students.
Assessment methods
For the exam in presence: written exam with structured open questions.
For online exams: oral exam on MS Teams.
The exam includes questions on critical discussion of theories, concept, tools and application to real or hypothetical cases.
The preparation to the exam requires deep knowledge of the theories, analytical concepts and applications included in the teaching materials and slides.
The mark will also consider the participation of students to project works, case studies, lab activities on business plan and presentations during the lectures.
There are no differences for Erasmus students.
It is possible to refuse the grade of the exam more than once.
Te grade will be assigned according to the following scale:
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 with laude excellent
Teaching tools
We will use the following tools:
- Case studies
- Lecture slides
- Mentimeter
- electronic spreadsheets (xls)
- Openboard
- Other materials on the Virtuale platform
In case of online lectures:
- Microsoft Teams
Office hours
See the website of Paola Giuri