28363 - Business Models in Creative Industries

Course Unit Page

  • Teacher Paolo Ferri

  • Credits 4

  • SSD SECS-P/07

  • Teaching Mode Traditional lectures

  • Language English

  • Campus of Bologna

  • Degree Programme Second cycle degree programme (LM) in Innovation and Organization of Culture and the Arts (cod. 0902)

  • Teaching resources on Virtuale


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education Reduced inequalities Partnerships for the goals

Academic Year 2021/2022

Learning outcomes

Providing a broad view of the major economic features of several artistic, cultural and entertainment activities in creative industries.

Course contents

Upon completion of the course, students shall be able to:

  • Define the distinctive features of organizations operating in the creative industries;
  • Illustrate how these organisations can be financially viable;
  • Apply analytical, planning and control tools such as the Business model canvas and revenues and costs analysis;
  • Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
  • Develop and improve presentation skills, both in written and oral form.

The course is organised around four themes:

  • Defining creative industries
  • Defining business models and the Business model canvas
  • Understanding better the Costs and Revenues components of the Business model canvas
  • Governance and business model in the creative industries


A complete list of readings will be provided in class.

Teaching methods

Classes comprise a mix of lectures, guest lectures, and in class activities. Students will be required to read selected materials before coming to class.

Assessment methods

Students can choose between:

A) a written exam comprising three open questions on the compulsory reading material

B) a group assignment comprising:

- a written report: 28/30
- a poster presentation: 2/30

Detailed instructions will be delivered in class

Grading system:

• <18: fail
• 18-23:sufficient
• 24-27: good
• 28-30: very good
• 30 e lode: excellent


Teaching tools


Office hours

See the website of Paolo Ferri