72916 - Firm Lab

Course Unit Page

Academic Year 2021/2022

Learning outcomes

The course objective is to integrate and transfer the managerial approach and real case analysis to understand a business and the real complexity of a Company, evaluating all the aspects and functions that allow the Company to best perform on the market, with a realistic and pragmatic approach.

Course contents

The main objective of the course is to help students to understand the "real business life" in a Company, from an economical, financial and business point of view.

Starting from the analysis of a real, complex Industrial Plan, all the different aspects and areas will be detailed together with the aim to share how to work on:

  • Economic and financials: revenues, costs, kpi, cash, competitive analysis, swot, etc
  • Strategic implications: business model, sales and marketing, Investments, business plan, etc

All the topics will be managed with simulations based on real cases.

Some specific lessons will be focused on actual situation: digital transformation, impact of Covid 19.


Being a laboratory, there is not a reference book.

  • The teacher will give readings during the course
  • Guida al piano Industriale di Borsa Italiana

  • Guida al sistema di controllo di gestione di Borsa Italiana

  • Scenari Impatto Covid 19

In case of interest from the students, the teacher will suggest additional readings.


Teaching methods

Class lessons, case studies, open discussions, Excel simulations, external testimonials from Companies

Assessment methods

At the end of the course each student will have to present a written work with the analysis of a Company (chosen inside a list given by the teacher).

Teaching tools

Slides and material given by the teacher

Office hours

See the website of Laura Amadesi