73925 - Principles of Management

Course Unit Page

  • Teacher Mariachiara Colucci

  • Credits 6

  • SSD SECS-P/08

  • Teaching Mode Traditional lectures

  • Language Italian

  • Campus of Bologna

  • Degree Programme First cycle degree programme (L) in Management and Marketing (cod. 8406)

  • Course Timetable from Sep 23, 2021 to Dec 16, 2021


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education Gender equality

Academic Year 2021/2022

Learning outcomes

The course provides the basic concepts and tools for analyzing the company in its core elements, in relation with the external environment, and with its main stakeholders. In particular, at the end of the course the student is able to: - know the main theories of the company; - place the company within its socio-economic system; - analyze the external environment of the company; - define the business of the company; - systematically analyze resources and skills; - understand the role of digitalization in business management.

Course contents

- Theories of the firm

- The concept of business

- The business definition: the definition of the activities in which the company operates

- Industry analysis

- Value chain

- Competitive advantage and sources of the competitive advantage

- Resources and competences

- The evolution of analytical techniques

- Digital transformation


Economia e gestione delle imprese by Alessandro Baroncelli and Luigi Serio, II ed., McGraw Hill. Chapters: 1, 2, 3, 4, 5, 6, 7, 14.

Teaching methods

Lectures. Application of theories to real cases. Guest lectures by professionals.


Teaching assistant: dott.sa Chiara Berti <chiara.berti8@unibo.it>

Assessment methods

Multiple choice test.

Mark scale:

<18 Fail.

18-23 Pass.

24-27 Good.

28-30 Distinction.

30 e lode Great Distinction.

Teaching tools


Office hours

See the website of Mariachiara Colucci