91118 - Fashion and Industrial Design

Course Unit Page

  • Teacher Paolo Ferrarini

  • Credits 6

  • SSD L-ART/03

  • Teaching Mode Traditional lectures

  • Language English

  • Campus of Rimini

  • Degree Programme Second cycle degree programme (LM) in Fashion Studies (cod. 9067)

  • Teaching resources on Virtuale


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Good health and well-being Industry, innovation and infrastructure Sustainable cities Responsible consumption and production

Academic Year 2020/2021

Learning outcomes

At the end of the course the student acquires advanced knowledge on the role of design in fashion, in particular in the relationship between fashion design and product design. It also acquires the ability to identify the creative avant-gardes in fashion design, with the aim of developing the ability to recognize emerging creativity. The student develops the ability to apply their research to design and production processes related to the field of display, packaging and exhibition design for fashion.

Course contents

Italian Ways: design and fashion in Italy

What is design: meanings and applications between Italy, France, the United Kingdom and the United States

Designful Fashion: the role of the body in the encounter between industrial design and fashion design

The fashion of design: when fashion is made by product designers

Fashion shows from 2000 to today: projects. displays and content

Emerging trends in packaging for fashion


Dardi, D., Pasca, V, "Manuale di storia del design", Silvana Editoriale, 2019 (edizione italiana)

Dardi, D., Pasca, V, "Design History Handbook"", Silvana Editoriale, 2019 (English edition)

Future Concept Lab, “Estetiche Italiane, Italian Ways”, Scheiwiller, 2003

Rawsthorn, A., “Hello World: Where Design Meets Life”, Hamish Hamilton, 2013

Rawsthorn, A., “Design as an attitude”, JRP Ringier Kunstverlag, 2018

Ambrose, G., “Packaging the Brand: The Relationship Between Packaging Design and Brand Identity”, AVA Publishing, 2011

Bailey, S., Baker, J., “Visual Merchandising for Fashion”, Bloomsbury, 2014

Clark, J., “Exhibiting Fashion: Before and After 1971”, Yale University Press, 2014

Poletti, F., McDowell, C., Cantarini G., “The Fashion Set: the art of the fashion show”, Roads Publishing, 2016

Teaching methods

The course will be held mainly online on Microsoft Teams, but there will be some live lessons in Rimini. More details will be provided before the course starts.

Project review meetings are also scheduled, in which students will present their ideas for the exam and discuss them with the professor.

Assessment methods

Attending students

Presentation of an original essay (the detailed brief will be communicated during the lessons).

Discussion of the lesson slides (available for download at the end of the course) and 1 book from the bibliography.


Non-attending students

Presentation of an original essay focused on one of the following themes:

  • Fashion and packaging: an international brand and its work on packaging (shopping bags, boxes, perfumes, cosmetics, etc.).
  • Fashion and visual merchandising: an international brand and visual merchandising (showcases, displays, shops, etc.).
  • Fashion and industrial design: analysis of the creative relationships between fashion and industrial designers (collaborations, clothes, shops, objects, home collections, etc.).
  • Showing fashion: a brand and its last 3 years of staging fashion shows and presentations.
  • Beyond the fashion show: alternative methods for the presentation of fashion collections.
  • Exhibiting fashion: detailed analysis of a fashion exhibition (only if visited in person).

Each research must respect the following characteristics:

  • The theme must necessarily be agreed with the teacher (via e-mail or meeting) at least 1 month before the exa.
  • The index and the structure of the research must be approved by the teacher (via e-mail or meeting).
  • Length: minimum 4000, maximum 5000 words.
  • Illustrated research with 20-30 good quality images.
  • The cover, index and bibliography must necessarily be present.
  • The text should contain citations of at least 3 books from the bibliography.
  • The text must demonstrate knowledge of at least 3 books from the bibliography.
  • The essay must necessarily be in PDF format and the size must not exceed 10 MB.
  • The delivery of the elaborate will be done via e-mail, using only the official Unibo email address.
  • The essay must be sent at least 7 days before the date chosen for the exam.
  • The essay and 3 books from the bibliography will be discussed during the exam session.



  • "Attending students" are students who will attend the lessons and will take the exam in the session immediately following the course.
  • The topic of the final essay must always and in any case agreed with the teacher.

Teaching tools

All slides shown during the lessons (including video and other content) will be shared with the students.

It is highly recommended to take notes during the lessons.

Office hours

See the website of Paolo Ferrarini