85668 - ECONOMIA E GESTIONE DELLE IMPRESE LM

Course Unit Page

Academic Year 2018/2019

Learning outcomes

The course aims to provide participants with the conceptual frameworkd needed to manage the firm at the functional, business and corporate level.

Course contents

  • The strategy concep
  • The analysis of the competitive environment
  • The analysis of the firm: resources and competences
  • The business strategies
  • The corporate strategies: integration, diversification, internationalization
  • The external growth strategies
  • Marketing strategies

Readings/Bibliography

  • "Strategia aziendale. Risorse, competenze e vantaggi competitivi" Jay Barney, edited by Valentina Della Corte and Mauro Sciarelli, G. Giappichelli Editore, 2015 (ISBN/EAN 978-88-921-0155-5): chapters 1 to 9.
  • "Principi di Marketing", fifteen edition, P. Kotler, G. Armstrong, F. Ancarani, M. Costabile, Pearson, 2014 (ISBN/EAN 978-88-651-8363-2): chapters 9, 11, 13.
  • Slides

Teaching methods

  • Frontal lessons
  • Reading discussion
  • Case studies analysis and discussion
  • Group work and presentations
  • Managers and entrepreneurs presentations

Assessment methods

  • Course assessment for students who do not attend classes consists in a written examination with essay-style questions. Questions can concern a case study.
  • Course assessment for students who attend classes consists in a work group.

Office hours

See the website of Vincenza Odorici