72713 - Sociology of Sport and Communication

Course Unit Page


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Good health and well-being Gender equality Sustainable cities

Academic Year 2018/2019

Learning outcomes

The “Sociology of Sport and Communication” Teaching Course aims to help you to see and to analyse the main social trends of the modern society in the field of the cultural processes and sport communication. So you will be more able to better appreciate the social relevance of the communication for the great sport events and for all the activities in the leisure time. At the end of the Course you will be able:

a. to pick out objects and goals of the sport communication;

b. to know the main sociological theories and methods of social research in sporting communication;

c. to have the main know-hows in order to manage a house organ;

d. to use the main tecniques of social research in order to analyse the tv sport audiences

e. to produce press releases;

f. to promote the image of his own sport society or sport team

g. to relate with sponsors and advertisement offices.

Course contents

The “Sociology of Sport and Communication” Teaching Course will teach the main concepts and theories useful to analyse the up-to-date changes in sport & exercize, which are leading to the “post”-modern society, and the relevance of the communication in all the field, especially in Mes-mega-sporting events, and in fitness and wellness.

In this Course you can distinguish three parts, the following ones:

1. in its General Part the Course will present the exits of the differentiation process in the modern society, and analyse the reasons of the growing relevance of sport in the free time sphere. The Course will dibate the hypothesis of the emerging social structure, linking stronger three sistems: sport, media, and sponsor, and its consequences on the civilization process.

2. in its Monographic Part this Course will present the main findings of sociological studies and researches in the communication of Mes, such as the Olympics, the Paralympics, and the International Football Cahampionships (2000-2018).

3. the aim of the Seminarial Part of this Course is to promote the students’ cognitive interests in the field of the sport communication, and to show studies and empirical researches in the sociology field, which be useful to satisfy them. In the midst of the hours of practice (12 h.), which will be spent in an Academic well equiped Laboratory, the student will have many stimula and chances, in order to learn as old and new media communicate the sport events today.


Two books are required as the minimum program: the first one is the common book; the second one is chosen by the student, according his academic curriculum (i.e., if you have already or NOT 6 Ects in General Sociology).

Moreover, if you like an enlarged program, you can choise a third book among the ones, listed in C) the Seminarial Part.

A) About the GENERAL Part of the Course (the 1st common book:):

Porro N., Martelli S., Russo G. (eds.) (2016), Il Mondiale delle meraviglie (A World Cup full of wonders). Calcio, media e società da “ITALIA’90” ad oggi, FrancoAngeli, Milano.

B) About the MONOGRAPHIC part of the Course: you have to choice the 2nd book according your academic position:

B1) (if you already have gained 6 Ects in General Sociology: )

Russo G. (ed.) (2018), Charting the wellness society in Europe. Social transformations in sport, health and consumption, FrancoAngeli, Milano.

Martelli S. (2017), Mega eventi sportivi, pubblicità in tv e junk food (Mega Sport Events, Tv Advertising, and Junk Food). Quattro indagini su bambini e stili di vita sani e attivi, FrancoAngeli, Milano.

B2) (if you have NOT already gained 6 Ects in General Sociology: )

Martelli S., Porro N. (2018), Nuovo Manuale di sociologia dello sport e dell'attività fisica (New Handbook of Sociology of Sport and Exercise), FrancoAngeli, Milano.

C) About the SEMINARIAL Part of the Course: you can choose a book, among the following texts:

Bondonio P., Dansero E., Genova C. (a cura di) (2018), La città e lo sport. Torino 2015 e oltre (The City and the Sports. Turin 2015 and further), FrancoAngeli, Milano .

Mangone E. (a cura di) (2016), Adolescenti e sport (Teenagers and Sport). Trasformazioni sociali e pratiche motorie, FrancoAngeli, Milano.

Martelli S. (2012), Lo sport “globale” (Global Sports). Le audience televisive di Olimpiadi e Paralimpiadi invernali, e dei Mondiali di calcio (2002-2010), FrancoAngeli, Milano.

Martelli S. (2011), Sport, media e intrattenimento (Sport, media, and leisure). Emozioni in/controllate e struttura sociale emergente, FrancoAngeli, Milano.

Martelli S. (2010), Lo sport “mediato” (“Mediated” Sports). Le audience televisive di Olimpiadi, Paralimpiadi e Campionati europei di calcio, FrancoAngeli, Milano.

Teaching methods

Lectures and case studies will be presented with the help of slides and other new communication technologies.

Assessment methods

At the exam an Erasmus+ student will receive a special questionnaire.

The test will consist of 5 open questions (the minimum program), or more (the enlarged program: +3 questions for each choised book = 5+3+… questions, & 2 ‘bonus’ if the answers will be right).

The Erasmus+ student will fill the spaces offered by the 10 lines, vacated after each question; as well as in Italian language, he/she can answer in one of the following languages: English, French, Spanish-Castiglian or Catalan.

He/She will have no more than 30' to answer at the questions (the minimum program), or more (+15’for each book of the enlarged program).

Be careful, please, in order to be registered to the roll-call: You have to insert your name in the electronic list for the exam within the 5th day before the fixed date (you can have access to the e-list in the AlmaEsami website). An Erasmus+ students may request an earlier review, according to the day of their departure from Bologna.

Teaching tools

Slides by Power Point.

Surfing the Internet.

Research outcomes, published by the SportComLab- the Study and Researches Center about the Sporting Communication of the Dept. of Educational Sciences, “Alma Mater Studiorum”- University of Bologna – see at: https://centri.unibo.it/sportcomlab/it

"Posts" sent by SportComLab via FaceBook and Twitter, announcing the theme of the next lesson and other useful news for didactics and exams.

Links to further information


Office hours

See the website of Stefano Martelli

See the website of Enrico Marini