78858 - Laboratory of Business Plan M

Course Unit Page

Academic Year 2018/2019

Learning outcomes

The overall purpose of the course is for students to acquire knowledge and abilities within the area of entrepreneurship, with particular focus on idea feasibility analysis and business planning for new, innovative, technology based ventures. After the course, students are able to account for and compare different theories that describe what it takes to start up and organize innovative ventures, to account for the information and the analyses needed to do a feasibility analysis and write a draft business plan for an innovative venture and have the ability to collect and analyze relevant information for that purpose. They are also able to communicate a feasibility analysis/business plan orally and in writing.

Course contents

The course focuses on the development of entrepreneurial behaviours in a variety of settings. In particular, it presents the fundamentals of developing an effective business plan, teaching the basic principles of developing plans for the sales, marketing, product or service operations, financials and management of a new venture. It assumes some prior knowledge of the subject area and will equip students with much of the knowledge required to launch and manage a high potential new venture.


The following textbook is needed for a clear comprehension of the topics presented during the course:

Preparing Effective Business Plans: An entrepreneurial approach. Bruce Barringer, 2014, Pearson New International Edition, 1st Edition, ISBN-13: 978-1-292-03991-6

Alongside this textbook, a series of slides, case studies, problems and exercises will also be presented throughout the course.

Teaching methods

Students are encouraged to attend all classes. The course is designed so to stimulate class interaction and discussion. Most of the insights will emerge during class hours rather than as a result of a simple reading of the required teaching material. A deep understanding of cases and exercises can only be achieved through the class discussion and interaction between students and the instructor.

Some sessions are dedicated to case studies and in-class exercises. Students are invited to read carefully the content of each case/exercise in advance. This will help to better understand the theoretical concepts presented in class and to raise proper questions to successfully solve the case/exercise.

Assessment methods

Assessment will be based on a team coursework (up to 5 students per team).

Each team will be assessed on:
i. A final written business plan of 5,000 words plus exhibits (70% of the coursework)

ii. A 10-minute presentation (max 12 slides), followed by a 7-minute questions and answers (30% of the coursework)

Teaching tools

During the course some slides will be video projected in the classroom. They will be downloadable from the following website http://campus.cib.unibo.it. The material is password protected; both user name and passwords will be communicated to students during the first day of class.

Some case studies, problems and exercises will also be presented throughout the course. Students will be able to download the texts from the same website. Solutions will be posted after the class. The material related to the week class will be posted on the website in advance.

Office hours

See the website of Riccardo Fini