59285 - Sociology of Multimedia Communication

Course Unit Page


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Gender equality Reduced inequalities

Academic Year 2018/2019

Learning outcomes

At the end of the course the student knows the peculiarities of the different sources of information and the various forms and mode of mediate computer communication. He/she knows how to plan and carry out a research project on media content and media users. He/she knows how to present research results using multimedia resources.

Course contents

The course focuses the attention on the effects and the uses of digital media on society from a sociological point of view.


A. Arvidsson, A. Delfanti (2016) "Introduzione ai media digitali", il Mulino, Bologna.

S. Capecchi (new edition 2015) "L'audience attiva. Effetti e usi sociali dei media", Carocci, Roma (par. 2.2.2, 2.7, 3.3 e cap. 4).

A. Mascio (2008) "Virtuali comunità", Guerini, Milano.

H. Jenkins, S. Ford, J. Green (2013) "Spreadable media. Creating value and meaning in a networked culture", NYUniversity Press.

Recommended books:

L. Paccagnella, A. Vellar (2016) "Vivere online. Identità, relazioni, conoscenza", Il Mulino, Bologna.

R. Bracciale (2010) "Donne nella rete. Disuguaglianze digitali di genere", Franco Angeli, Milano.

G. Lovink (2011) "Networks Without a Cause. A Critique of Social Media" (or "Social media abyss", 2016).

S. Turkle (2011) "Alone Together. Why We Expect More from Technology and Less from Each Other" (or "Reclaiming Conversation. The Power of Talk in a Digital Age", 2015).

D. Boyd (2014) "It's complicated. The Social Lives of Networked Teens".

Z. Bauman-D. Lyon (2013) "Liquid Surveillance. A Conversation".

B. Ballardini (2015) "ISIS. Il marketing dell'apocalisse", Baldini&Castoldi, Milano.

C. Carrozza (2017) "I robot e noi", il Mulino, Bologna.

Teaching methods

Lectures, case analysis, seminars with professionals, work groups.

Assessment methods

Students attending the course: written exam (five open questions on obligatory texts) or a written short dissertation on the topics discussed in class: the main results of the research will be presented in class.

Students not attending the course: written exam (five open questions on obligatory texts).

International students: written exam (or written short dissertation) in English, French, Spanish.

Teaching tools

Power point slides, videos.

Office hours

See the website of Saveria Capecchi