10692 - Mass Communication (1)

Course Unit Page


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education Decent work and economic growth

Academic Year 2018/2019

Learning outcomes

At the end of the course, the student knows the theoretical, social, cultural, economic and political framework within which mass communication is developed, and the main methodologies and main research addresses of this field. Applications and case studies are particularly related to journalism and corporate communication.

Course contents

The course deals with the topic of mass communication considering especially the new millennium, starting from the study of the Internet environment of the Nineties, up to the most recent developments.

In particular, a path is proposed that considers the social aspects related to the new media and the possibilities of participation / action envisaged by the public connected online. We will investigate peculiar objects and environments (virtual communities, blogs, social networks) to understand the specificities and transformations that they determine in communication formats and processes, as well as in the general contemporary scenario.

A part of the course will be specifically dedicated to the relationship between new media and fashion discourse to highlight the multiple forms of communication created by fashion through websites, blogs, social networks.


Mandatory texts:

G. Boccia Artieri, L. Gemini, F. Pasquali, S. Carlo, M. Farci, M. Pedroni, Fenomenologia dei Social Network, Guerini, 2017 (chapters 1, 2, 3)

N. Giusti, «Le teorie del Trickle Down», in A. Mascio (edited by), Visioni di Moda, FrancoAngeli, 2008

A. Mascio (edited by), Fashion Games, FrancoAngeli, 2012 (excluding chapters 5, 6, 7)

L. Paccagnella, Sociologia della Comunicazione, Il Mulino, 2010, (chapter 4).

R. Silverstone, Perché studiare i media, il Mulino, Bologna 2002, pp. 15-43.


In addition, the student must choose one of the following books for the exam:

- G. Boccia Artieri (edited by), Gli effetti sociali del web, FrancoAngeli, 2015 (chapters 4, 5, 7 e 8).

- d. boyd, It's complicated, Castelvecchi, 2014.

- L. Iannelli, Facebook & co., Guerini, 2010.

- A. Marinelli, R. Andò, YouTube Content Creators, Egea, 2016

- L. Paccagnella, A. Vellar, Vivere online, Il Mulino, 2016 (parte 2. Relazioni – chapters 1,2,3 e 4).

- - E. Piga Bruni, Romanzo e serie tv. Critica sintomatica dei finali, Pacini, 2018.

- C.M. Scarcelli, Intimità digitali, FrancoAngeli, 2015.

- S. Turkle, Insieme ma soli, Codice Edizioni, 2012 (Parte II. Tutti connessi. nell'intimità, nuove solitudini)

Teaching methods

Frontal lessons prevail.

Assessment methods

The exam aims to evaluate the achievement of teaching objectives.

For attending students: a written paper (or "essay" of up to 15 folders of 2000 characters each) is required on a theme chosen from those discussed in class. The term papers must be agreed with the teacher and cover a case analysis. They must also be delivered by mail at least one week before the appeal date. To obtain the vote, after the delivery, the papers will have to be discussed orally in the exam appeals. In the oral discussion will also be evaluated the preparation of texts provided by the bibliography of the exam.

For non-attending students: the exam is held in writing and provides an evaluation in thirtieths. It consists of three closed-ended questions and two open-ended questions.

Teaching tools

During the lessons, it will be proposed different types of media materials (films, audio-video fragments, fashion-related websites, SNS and fashion magazines).

Office hours

See the website of Antonella Mascio