32517 - Laboratory of Visual Arts Management

Course Unit Page

Academic Year 2018/2019

Learning outcomes

The student is expected to learn tools and methods to manage visual arts organizations. In particular, the student is expected to: - Understand the role of public sector in increasing the value of cultural heritage and the arts - Learn more about international arts markets - Think about contemporary art as a way of local development - Create and develop innovative visual arts projects.

Course contents

Monday 8 April

13.00 – 16.00

Introduction to Visual Arts Management

Tuesday 9 April

16.00 – 19.00

Visual Arts Management and Marketing

Wednesday 10 April

13.00 – 16.00

Studio Palazzina Liberty Giardini Margherita

Visit to the Giardini Margharita with an introductory talk by artist Paolo Ghezzi,

Thursday 11 April

15.00 – 18.00

Visit to Palazzo Pepoli

Friday 12 April

13.00 – 19.00

13.00 – 14.30 Elena Girelli

progettazione culturale e artistica

15.00 – 16.30 Desiree Scalia

17.00 18.30 Patrizia Asproni

Director Musee Marino Marini

Monday 15 April

13.00 – 15.00

Student Presentations

Giant Spiders and Shining Suns: Tate Modern, Sponsorship, Ethics and Audience Participation

Tuesday 16 April

11.00 – 13.00

Student Presentations

Wednesday 17 April

12.00 – 14.00

Fondazione MAST


Teaching methods

Frontal lectures, visits

Assessment methods

The final assignment for the course will involve the students creating their own museum: deciding on a theme for the museum, researching work from any collection, devising education, interpretation and communication, marketing and fundraising. Each student will need to prepare a ten-minute PowerPoint presentation introducing the museum. They will also need to make their own museum guide.

Teaching tools

Power point



Office hours

See the website of Sylvia Joan Lahav