- Docente: Umberto Lago
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Service Management (cod. 6804)
-
from Sep 17, 2025 to Oct 16, 2025
Learning outcomes
At the end of the course students learn how to focus on service business models and service innovation strategies applied to business models. The class analyse how successful companies have reinvented their business models sometimes challenging common wisdom about strategic service management. The course also highlights business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Course contents
- The business model canvas
- Competitive Strategy: the Harvard school
- Competitive Strategy: the Resource-based view
- Networks, trust and economic gain
- Make or buy decisions
- Corporate Strategy
Readings/Bibliography
Collection of academic and business articles. The list of readings will be made available to students during the first lesson.
Teaching methods
Traditional lectures, analysis of cases, of magazine and journal articles.
Assessment methods
Written exam, with a multiple choice section and an open question/exercise.
Group work finalized to prepare and present a business case
Exam mark can be refused.
Marks are defined as follows
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Teaching tools
Traditional lectures, analysis of cases, reading of articles, videos.
Office hours
See the website of Umberto Lago
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.